Terms and Conditions

2.1 Link Building Services

Our link building services involve the placement of editorial articles containing backlinks to your website on third-party publisher websites. Standard link building placements include:

• One (1) DoFollow backlink per article
• Publication on an active section of the website (not in separate SEO subfolders)
• No advertising label on the article
• Article remains online for a minimum of twelve (12) months
• Professional copywriting services up to 500 words (included)

If a publisher deviates from these standards, such deviations will be indicated in the "Specifics" column of our portfolio or communicated during the booking process prior to implementation.

2.2 PR and Advertorial Services

Advertorials are promotional articles with a clear marketing focus, presented in an editorial style. Due to legal requirements, advertorial content must be clearly marked as advertising using terms such as "Advertisement," "Sponsored," or "Promotion." Advertorial placements typically include NoFollow links and may focus on a central keyword that is only assigned once per publisher.

For certain publishers, editorial creation must be handled directly by the publisher, and external content delivery is not possible. Such requirements will be communicated transparently in advance.

2.3 Product Review Services

Product review services require that the publisher or editorial team has the opportunity to test your product or service. This typically requires providing a sample or test access at the Client's expense. Reviews are created editorially and independently by the publisher. The Trust Agency facilitates the connection but does not control the editorial outcome or opinions expressed.

3.1 Publisher Portfolio

Our portfolio includes over 100,000 publisher websites across various industries and niches. Most publishers in our portfolio meet minimum quality thresholds of Domain Rating (DR) 15 or higher and a minimum of 100 monthly organic visitors as measured by Ahrefs at the time of inclusion.

3.2 Tier Classification System

Publishers are classified into tiers based on Domain Rating and traffic metrics:

• Tier 0: Websites with DR below 20 and fewer than 500 monthly visitors (not listed)
• Tier 1: Basic, budget-friendly sites for initial link building
• Tier 2: Cost-effective sites with solid DR and basic traffic
• Tier 3: High-quality sites with strong DR and good visitor numbers
• Tier 4: Very high-quality sites with excellent DR and/or strong traffic
• Tier 5: Premium sites with top performance

4.1 Portfolio Access and Selection

Upon onboarding, Clients receive access to our publisher portfolio. Clients may browse available publishers and select placements that align with their strategy and budget. Selection of a publisher constitutes a booking request, subject to confirmation.

4.2 Pre-Booking Confirmation

Before any implementation, we reconfirm each booking with the publisher to ensure the article can be published as agreed. Final price, availability, and any applicable terms are verified and communicated to the Client before commitment. Bookings are only considered confirmed after this verification process is complete and accepted by the Client.

5.1 Content Provision

Articles may be provided by the Client or written by our editorial team. For editorial services up to 500 words, copywriting is included at no additional charge. For longer texts, a surcharge applies and will be communicated in advance.

5.2 Content Guidelines

Link building articles should be informative and offer genuine value to readers. Promotional language should be avoided, as it may result in a mandatory advertising label from the publisher. If products, brands, or services are prominently featured in content, publishers are legally obligated to label the content as advertising, which may affect link attributes and placement terms.

5.3 Sensitive Topics

Some publishers accept content on sensitive topics including gambling, cryptocurrencies, CBD, and adult content. Availability and conditions for sensitive topic placements are indicated in our portfolio. Additional restrictions or requirements will be communicated during the booking process. The Trust Agency reserves the right to decline content that violates applicable laws or publisher guidelines.

6.1 Minimum Publication Period

We guarantee a minimum publication period of twelve (12) months for each article placed through our services. This guarantee begins from the date of initial publication.

6.2 Extended Publication

While many publishers keep articles online indefinitely, the actual duration of publication after twelve months is entirely at the discretion of the respective publisher. We cannot assume liability for visibility or availability beyond the guaranteed twelve-month period.

7.1 Currency and Taxes

All prices are quoted in Euro (EUR), net of taxes. Applicable value-added tax (VAT) will be added where required by law based on the Client's location and tax status.

7.2 Invoicing

Invoices are typically issued at the end of the month or at the beginning of the following month for all articles booked in the previous month. Custom invoicing arrangements may be agreed upon in writing.

7.3 Payment Terms

Unless otherwise agreed in writing, the invoice amount is payable within fifteen (15) days of the invoice date. Late payments may be subject to interest charges and suspension of services.

8.1 Third-Party Publishers

The Trust Agency acts as an intermediary between Clients and third-party publishers. While we vet publishers and maintain quality standards, we do not own or control publisher websites. We are not liable for actions taken by publishers, including but not limited to content modifications, site redesigns, domain changes, or business closures that may affect placements after delivery.

8.2 SEO Results

The Trust Agency does not guarantee specific SEO outcomes, search engine rankings, traffic increases, or business results from link placements. Search engine algorithms are outside our control, and results vary based on numerous factors including competitive landscape, website quality, and ongoing SEO efforts.

11.1 Termination by Client

Clients may discontinue use of our services at any time. Termination does not affect obligations for services already ordered or delivered. Outstanding invoices remain due and payable.

13.1 Entire Agreement

These Terms, together with any individual project agreements, constitute the entire agreement between the parties and supersede all prior agreements, representations, and understandings.

13.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

13.3 Waiver

Failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.