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FAQ

Frequently Asked Questions

Everything you need to know about our link building agency

What services does The Trust Agency offer?

We specialize in four core services: Link Building (editorial backlinks from vetted publishers), PR & Advertorials (promotional content in media outlets) and Product Reviews (authentic editorial reviews on trusted portals).

How does the portfolio model work?

Unlike agencies that pick placements for you, we give you full access to our portfolio of 100,000+ vetted publishers. You browse the sites, review their metrics (DR, traffic, niche), and select exactly which placements fit your strategy and budget. You're always in control.

What are the tier levels and what do they mean?

We classify publishers into five tiers based on Domain Rating (DR) and organic traffic. Tier 1 offers budget-friendly entry-level sites. Tier 2 provides cost-effective placements with solid metrics. Tier 3 includes high-quality publishers with strong DR and traffic. Tier 4 features premium sites with excellent performance. Tier 5 is our elite category—top-performing publishers for flagship campaigns.

What's included with every link placement?

Every standard placement includes: one DoFollow backlink, publication on an active section of the website (no separate SEO subfolders), no advertising label on the article, a 12-month publication guarantee, and professional copywriting up to 500 words at no extra charge.

Can I provide my own content?

Absolutely. You can either provide your own articles or have our team write them. For editorial content up to 500 words, copywriting is included. For longer pieces, we charge a small surcharge. Either way, content should be informative and valuable—promotional language may trigger advertising labels from publishers.

What are your quality standards for publishers?

Every site in our portfolio meets minimum thresholds: DR 15+ and at least 100 monthly organic visitors verified via Ahrefs. We don't work with PBNs, link farms, or spam sites. Only real publishers with real audiences make it into our portfolio.

How long will my article stay published?

We guarantee a minimum publication period of 12 months. In practice, most publishers keep articles online indefinitely—but we commit to the first year, no questions asked. If a placement goes down within the guarantee period, we replace it or refund you.

Do you work with sensitive industries like crypto, CBD, or casino?

Yes. We have publishers who accept content on sensitive topics including cryptocurrency, CBD, gambling, and adult content. Availability and specific conditions vary by publisher and are clearly marked in our portfolio. We'll always communicate requirements upfront before you commit.

What's the difference between link building and advertorials?

Link building articles are informative, editorial pieces that naturally include a backlink to your site—no promotional language, no advertising labels. Advertorials are explicitly promotional content (product features, testimonials, brand stories) that must be labeled as advertising and typically include NoFollow links. Both have their place depending on your goals.

Do you confirm placements before booking?

Always. Before any implementation, we reconfirm every booking with the publisher to ensure the article can be published as agreed. Price, availability, and any special conditions are verified before you commit. No surprises.

What if a publisher has specific requirements?

Any publisher-specific conditions—editorial restrictions, content requirements, or deviations from our standard terms—are flagged in the "Specifics" column of our portfolio. We also communicate any changes during the booking process before implementation.

How is pricing structured?

All prices are quoted in EUR (net) and are subject to applicable VAT where required. Pricing varies by publisher tier and individual site metrics. You'll see specific pricing in our portfolio, and we confirm final costs before every booking. No hidden fees.

What are the payment terms?

Invoices are typically issued at the end of the month or beginning of the following month for all articles booked in the previous month. Unless otherwise agreed, payment is due within 15 days of the invoice date.

Can agencies white-label your services?

Yes. We work with many agencies as their behind-the-scenes link building partner. You get access to our portfolio, consistent quality, and reliable delivery—your clients never need to know we exist. We're built for B2B partnerships.

How accurate are the metrics in your portfolio?

Metrics (DR, traffic) are recorded when a site is added to our portfolio and updated when publishers report changes. With 100,000+ sites, continuous manual updates aren't feasible—so metrics serve as reference points. We always confirm current availability and pricing before booking, but we don't accept liability for metric fluctuations.

What's your replacement policy?

If you're unsatisfied with a published article or if a placement goes down within the 12-month guarantee period, we replace it or refund you. Your investment is protected. We stand behind the quality of every placement we deliver.

How do I get started?

Simple. Book a 15-minute discovery call where we learn your goals and put together a game plan. After a quick onboarding form, you get full portfolio access. Browse, select your placements, and we handle the rest—outreach, content, and delivery. You review everything before it goes live.

The Trust Agency Team
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