Key Insights
Essential data points from our research
68% of online experiences begin with a search engine
53.3% of all website traffic comes from organic search
92.96% of global traffic comes from Google search, YouTube, and Google Images
Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
70% of marketers are actively investing in content marketing
40% of marketers say content marketing is a very critical part of their overall marketing strategy
It takes about 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design
88% of online consumers are less likely to return to a site after a bad experience
The average landing page conversion rate across all industries is 2.35%
Using videos on landing pages can increase conversion by 86%
Addressing buyer fears on landing pages can increase conversion rates by 80%
For every $1 you spend on email marketing, you can expect an average return of $42
59% of respondents say marketing emails influence their purchase decisions
81% of small and medium businesses rely on email as their primary customer acquisition channel
Content Marketing
- 1Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
- 270% of marketers are actively investing in content marketing
- 340% of marketers say content marketing is a very critical part of their overall marketing strategy
- 472% of marketers say content creation is the most effective SEO tactic
- 5Companies that blog get 55% more website visitors
- 6Video is the #1 form of media used in content strategy, overtaking blogs and infographics
- 787% of video marketers say video has increased dwell time on their website
- 8The average blog post takes 4 hours and 10 minutes to write
- 9Long-form blog posts generate 9x more leads than short-form blog posts
- 1060% of people are inspired to seek out a product after reading content about it
- 1147% of buyers view 3 to 5 pieces of content before engaging with a sales representative
- 1296% of B2B buyers want content with more input from industry thought leaders
- 13Interactive content generates 2x more conversions than passive content
- 1461% of consumers have made a purchase based on a blog post recommendation
- 1573% of B2B marketers use case studies as a content tactic
- 16Articles with images get 94% more total views
- 17"How-to" articles are the most popular content format for 77% of marketers
- 1850% of marketers outsource some content marketing
- 19Only 40% of B2B marketers have a documented content marketing strategy
- 20Listicles get 2x more shares than other blog post formats
Interpretation
If content is king, these stats show it's also the most cost-effective and strategic ruler—blogs, long-form posts, videos, images and interactive how-to and case-study content drive far more visitors, longer dwell times, and exponentially more leads and conversions while buyers consume multiple expert-led assets before buying, yet many teams still outsource or lack a written strategy, so purposeful investment in quality content is where brands win.
Conversion Rate Optimization
- 1The average landing page conversion rate across all industries is 2.35%
- 2Using videos on landing pages can increase conversion by 86%
- 3Addressing buyer fears on landing pages can increase conversion rates by 80%
- 4Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10
- 5A one-second delay in page load time yields a 7% loss in conversions
- 6Personalized Calls to Action (CTAs) convert 202% better than default versions
- 7Removing the navigation menu on landing pages increases conversions by 100%
- 848% of marketers build a new landing page for each marketing campaign
- 9Long landing pages can generate up to 220% more leads than short landing pages
- 10Reducing the number of form fields to 3 or fewer can improve conversion rates
- 11Multi-step forms can increase conversions by 86% compared to single-step forms
- 12Including a phone number on a landing page can increase conversions by 5%
- 1358% of marketers use A/B testing for conversion rate optimization
- 14User-generated content can increase conversion rates by 29%
- 15Anchor text CTAs increased conversion rates by 121% compared to button CTAs in blog posts
- 1669.57% is the average online shopping cart abandonment rate
- 17Exit-intent popups can convert an additional 2-4% of abandoning visitors
- 1861% of companies run 5 or fewer landing page tests per month
- 19Adding testimonials to a landing page can increase sales by 34%
- 20Mobile conversion rates are lower than desktop, averaging only 1.53% compared to desktop’s 4.14%
Interpretation
Think of your landing page as a pressure point: with the average conversion at only 2.35 percent you can dramatically boost results by adding video (+86 percent), addressing buyer fears (+80 percent), personalizing CTAs (+202 percent), removing navigation (+100 percent), using longer pages (up to +220 percent), simplifying forms to three fields or fewer while testing multi-step flows (+86 percent versus single-step), and adding testimonials (+34 percent) or user-generated content (+29 percent), plus small wins like a phone number (+5 percent), anchor text CTAs in blog posts (+121 percent), and exit-intent popups (+2 to 4 percent), yet beware that a one second delay costs about 7 percent of conversions, mobile lags at 1.53 percent versus desktop 4.14 percent, roughly 69.57 percent of carts are abandoned, and the companies with 30 or more landing pages get seven times the leads of those with fewer than ten, which helps explain why nearly half of marketers build a new landing page for each campaign despite most running five or fewer tests per month even though 58 percent use A/B testing.
Email & Social Integration
- 1For every $1 you spend on email marketing, you can expect an average return of $42
- 259% of respondents say marketing emails influence their purchase decisions
- 381% of small and medium businesses rely on email as their primary customer acquisition channel
- 4Welcome emails have a massive open rate of 82%
- 5Personalized subject lines increase email open rates by 26%
- 6Adding videos to your email can increase click rates by 300%
- 749% of all emails are opened on mobile devices
- 8Segmented email campaigns see 14% higher open rates than non-segmented campaigns
- 954% of social browsers use social media to research products
- 1073% of marketers believe that their efforts through social media marketing have been somehow effective or very effective for their business
- 1171% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
- 12Visual content is 40x more likely to get shared on social media than other types of content
- 13Sending 3 abandoned cart emails results in 69% more orders than a single email
- 1491% of shoppers would simply unsubscribe from emails rather than make a purchase if they don't look good on mobile
- 15Social media advertising revenues are projected to top $153 billion just in 2021
- 16Including social sharing buttons on emails can increase click-through rates by 158%
- 1750% of people follow brands on social media to learn about new products or services
- 18Websites with links to their social media profiles have higher trust scores
- 19LinkedIn drives more than 50% of all social traffic to B2B websites & blogs
- 20User-generated content on social media drives a 4.5% higher conversion rate on websites
Interpretation
If marketing were a financial plan, email would be the high-yield account returning roughly $42 for every dollar spent, so make your campaigns mobile-friendly, personalized, segmented and video-rich while adding social sharing, user-generated and visual content and lean B2B on LinkedIn, because combining these tactics turns welcome opens, clicks and abandoned-cart follow-ups into measurable trust, referrals and revenue.
SEO & Traffic
- 168% of online experiences begin with a search engine
- 253.3% of all website traffic comes from organic search
- 392.96% of global traffic comes from Google search, YouTube, and Google Images
- 4The #1 result in Google’s organic search results has an average CTR of 31.7%
- 50.78% of Google searchers click on results from the second page
- 669.7% of search queries contain four words or more
- 7Websites with a blog have 434% more indexed pages
- 861% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
- 970% of marketers see SEO as more effective than PPC
- 10Top-ranking content on Google has an average length of 1,447 words
- 11Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1246% of all Google searches are seeking local information
- 1388% of searches for local businesses on a mobile device either call or visit the business within 24 hours
- 1412.29% of search queries have featured snippets in their search results
- 1558% of all searches on Google are now done from a mobile device
- 1675% of people never scroll past the first page of search engines
- 17Voice search accounts for 20% of all queries on mobile devices
- 18There is a 67% correlation between site speed and search rankings
- 1990.63% of content gets no traffic from Google
- 20Domains utilizing HTTPS are correlated with higher search rankings
Interpretation
Think of search as digital real estate: with roughly 68% of online experiences starting in search, organic results driving 53.3% of web traffic, Google’s platforms accounting for 92.96% of global search traffic, the top organic spot averaging a 31.7% click-through rate while second-page links net under 1% and 75% of users never leaving page one, the only way to avoid joining the 90.63% of content that gets no Google traffic is to invest in long, frequently updated blog content, fast secure mobile and local friendly sites, and answers optimized for long-tail, voice and featured snippet queries.
UX & Design
- 1It takes about 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave
- 275% of consumers admit to making judgments on a company’s credibility based on the company’s website design
- 388% of online consumers are less likely to return to a site after a bad experience
- 457% of internet users say they won’t recommend a business with a poorly designed website on mobile
- 539% of people will stop engaging with a website if images take too long to load
- 647% of consumers expect a web page to load in 2 seconds or less
- 7Slow-loading websites cost retailers $2.6 billion in lost sales each year
- 8Users spend an average of 5.59 seconds looking at a website’s written content
- 9First impressions are 94% design-related
- 1038% of people will stop engaging with a website if the content or layout is unattractive
- 11Consistent brand presentation across all platforms increases revenue by up to 23%
- 1270% of people look at lists with bullets
- 1385% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop version
- 1446% of people say waiting for pages to load is what they dislike most about browsing the web on mobile
- 15Websites with auto-playing video/audio drive away users quickly
- 1654% of users want to see content that’s personalized to their interests
- 1786% of visitors want to see information about that company's products/services on the homepage
- 1844% of website visitors will leave a company's website if there's no contact information or phone number
- 19Improving navigation can increase site usage by 18%
- 20Using dark mode is preferred by over 80% of users according to some app studies, hinting at web design trends
Interpretation
Your website has about a blink and a half to prove you’re credible, so prioritize fast, mobile-first design with clear product and contact info, consistent branding, easy navigation, quick-loading images, no autoplay noise, and smart personalization, because if you don’t users will bolt and your revenue will feel it.
