Key Insights
Essential data points from our research
90% of information transmitted to the brain is visual
The human brain processes images 60,000 times faster than text
People following directions with text and illustrations do 323% better than people following directions without illustrations
91% of businesses use video as a marketing tool
Video marketing traffic makes up 82% of all internet traffic
87% of video marketers say video has given them a good ROI
Search volume for infographics has increased by 800% in recent years
Infographics can increase web traffic by up to 12%
42% of marketers report that original graphics such as infographics were their best performing visual content
Facebook posts with images see 2.3 times more engagement than those without
Tweets with images receive 150% more retweets than tweets without images
Instagram posts with faces get 38% more likes
75% of online shoppers rely on product photos when deciding on a potential purchase
22% of returns occur because the product looks different in person than in the photos
Larger product images on e-commerce sites can increase sales by 9%
Consumer Psychology
- 190% of information transmitted to the brain is visual
- 2The human brain processes images 60,000 times faster than text
- 3People following directions with text and illustrations do 323% better than people following directions without illustrations
- 4Visuals improve learning by up to 400%
- 5We can get the sense of a visual scene in less than 1/10 of a second
- 6Color improves brand recognition by up to 80%
- 7It takes only 50 milliseconds (0.05 seconds) for users to form an opinion about your website
- 8When people hear information they're likely to remember only 10% of that information three days later but if a relevant image is paired with that same information people retain 65% of the information three days later
- 993% of all human communication is visual
- 10Eye-tracking studies show internet readers pay close attention to information-carrying images but ignore decorative images
- 1185% of consumers cite color as a primary reason for why they buy a particular product
- 12First impressions are 94% design-related
- 13Content with meaningful visuals receives 94% more total views
- 1465% of the population are visual learners
- 15Viewers spend 10% more time looking at faces on a webpage than they do reading the accompanying text
- 16Using the color red can create a sense of urgency and increase heart rate
- 17Blue is the preferred color for 57% of men and 35% of women making it the safest color for general marketing
- 18Presentations with visual aids are 43% more persuasive than those without
- 1946% of consumers base their decisions on the credibility of a website from its visual appeal and aesthetics
- 2050% of the brain is active in visual processing
Interpretation
If a picture is worth a thousand words, it's also worth the clicks, credibility, and conversions, because humans decide in about 50 milliseconds whether to stay, process images tens of thousands of times faster than text, remember far more when words are paired with relevant visuals, and respond to color, layout and meaningful imagery with greater attention, trust and purchases, so design matters.
E-commerce & Product Imagery
- 175% of online shoppers rely on product photos when deciding on a potential purchase
- 222% of returns occur because the product looks different in person than in the photos
- 3Larger product images on e-commerce sites can increase sales by 9%
- 4360-degree product views can increase conversion rates by 30%
- 560% of US digital shoppers say they need to see an average of 3 to 4 images before buying
- 6Good visual content is 40% more likely to get shared on social accounts by e-commerce buyers
- 7User-Generated Content (UGC) photos are 5 times more likely to convert customers than non-UGC
- 888% of visitors who view a product video are more likely to buy than those who do not
- 967% of consumers say high-quality images are very important to their purchase decision slightly more than product information
- 10Using 3D images for products increases conversion rates by up to 40%
- 11E-commerce customers who interact with User Generated visuals are 100% more likely to convert
- 1250% of online shoppers say large high-quality product images are more important than product descriptions
- 13Mobile shoppers who view product videos are 1.81 times more likely to purchase that product
- 14Virtual try-on visuals can increase conversion rates by 64%
- 1578% of online shoppers want to see products brought to life via imagery rather than simple backgrounds
- 16Pages with User Generated visual content saw a 20% increase in return visitors
- 17Replacing a static image with a product video on a product page increased conversions by 12.62%
- 1891% of consumers prefer interactive visual content like 360-degree views over static
- 1963% of consumers said good product images are more important than product specific descriptions
- 20Websites with high-quality photography have a 40% lower bounce rate
Interpretation
Treat product visuals like your best salesperson: 75% of shoppers rely on photos, poor or static imagery drives mismatched expectations and returns, and larger high quality images, multiple angles, videos, 360 degree and 3D views, virtual try‑ons and user generated content can boost conversions from single digits up to 64 percent, make customers two to five times more likely to buy, increase shares and return visits and sharply lower bounce rates, so investing in interactive visual content is not optional marketing polish but a clear revenue lifeline.
Infographics & Data
- 1Search volume for infographics has increased by 800% in recent years
- 2Infographics can increase web traffic by up to 12%
- 342% of marketers report that original graphics such as infographics were their best performing visual content
- 4Publishers who use infographics grow in traffic an average of 12% more than those who do not
- 5Infographics are liked and shared on social media 3 times more than any other type of content
- 665% of B2B marketers use infographics for content marketing
- 7People pay 3 times more attention to online information that uses data visualization like infographics
- 8Instructions with illustrations and infographics are 323% more effective than text only
- 956% of marketers use some form of data visualization in their marketing strategy
- 10Articles with infographics got 178% more links than standard articles
- 1161% of marketers say visuals are an integral part of their successful content strategy
- 12Using charts and graphs can increase scientific credibility by 68%
- 1384% of those who use infographics consider them effective
- 14Managers in organizations using visual data discovery tools are 28% more likely to find timely information
- 1540% of marketers stated that original graphics including infographics helped them reach their marketing goals
- 1662% of B2B marketers experienced increased engagement with infographics
- 1750% of content creators use online tools or makers to create their visual content like infographics
- 18Color visuals increase willingness to read by 80%
- 1930% of marketers create their own visuals and infographics in house
- 20Infographics remain the most shared content type in B2B marketing
Interpretation
The numbers are clear and a little smug: infographics and original visuals win attention, shares, links, traffic, credibility, and engagement far more than plain text, so marketers who ignore them are choosing to lose.
Social Media Visuals
- 1Facebook posts with images see 2.3 times more engagement than those without
- 2Tweets with images receive 150% more retweets than tweets without images
- 3Instagram posts with faces get 38% more likes
- 4LinkedIn posts with images generate a 98% higher comment rate
- 572% of users have bought a product they saw on Instagram
- 6Visual content is more than 40 times more likely to get shared on social media than other types of content
- 7Pinterest is the only social platform where visual search is the primary driver of behavior for 600 million monthly searches
- 880% of marketers use visual assets in their social media marketing
- 9Stories on Instagram have a 5.7% reach rate compared to higher rates for posts but offer higher engagement opportunities
- 10Carousel posts on Instagram have the highest engagement rate per impression at 1.92%
- 11Facebook Live videos produce 6 times as many interactions as traditional videos
- 1298% of LinkedIn marketers use visual content
- 1383% of Pinterest users make a purchase based on brand visuals they saw on the platform
- 14Snapchat users watch 10 billion videos per day
- 15Tweets with a GIF get 55% more engagement than those without
- 1660% of people say they discover new products on Instagram
- 17On Pinterest 97% of searches are unbranded proving visuals matter more than brand names
- 18500 million people use Instagram Stories every day
- 19Adding a custom thumbnail to your social video can increase play rates by 34%
- 20Social media posts with video have 48% more views
Interpretation
Put simply, if content is king, visuals are the crown, because images, faces, GIFs, carousels, stories, live video and smart thumbnails turn posts into attention and commerce engines, with Facebook images getting 2.3 times more engagement, tweets with images and GIFs earning roughly 150 percent and 55 percent more interaction respectively, Instagram faces getting 38 percent more likes and 72 percent of users buying what they saw, LinkedIn image posts generating a 98 percent higher comment rate while 98 percent of LinkedIn marketers use visuals, Pinterest driving 600 million visual-first searches a month with 97 percent unbranded queries and 83 percent of users making purchases from brand imagery, Snapchat viewers watching 10 billion videos a day, Instagram Stories reaching 500 million daily users despite an average story reach of about 5.7 percent while carousels lift engagement to 1.92 percent per impression, Facebook Live producing six times the interactions of traditional video, custom thumbnails increasing play rates by 34 percent and social posts with video getting 48 percent more views, so if you want attention, sharing and sales, make it visual.
Video Marketing
- 191% of businesses use video as a marketing tool
- 2Video marketing traffic makes up 82% of all internet traffic
- 387% of video marketers say video has given them a good ROI
- 4Marketers who use video grow revenue 49% faster than non-video users
- 596% of people have watched an explainer video to learn more about a product or service
- 654% of consumers want to see more video content from a brand or business they support
- 7Including a video on a landing page can increase conversion rates by 80%
- 892% of marketers say video is an important part of their marketing strategy
- 990% of consumers claim a video will help them make a purchasing decision
- 10Videos up to 2 minutes long get the most engagement
- 1185% of Facebook videos are watched without sound
- 12Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 1375% of all video plays are on mobile devices
- 14Native videos on Facebook have 10 times higher reach compared to YouTube links
- 1583% of video marketers say video runs lead generation
- 16Users spend 88% more time on a website that has video
- 1799% of marketers who use video will continue to use it
- 18YouTube is the second most popular search engine after Google
- 1968% of consumers prefer watching videos to learn about new products or services as opposed to articles, infographics, ebooks, and presentations
- 2045% of people watch more than an hour of Facebook or YouTube videos a week
Interpretation
The data are unambiguous: video is the native language of the internet, with consumers preferring short, mobile-friendly, often-silent clips that dramatically boost retention, conversions, lead generation and revenue, so brands that don't treat video as a core strategy are simply handing attention and sales to their competitors.
