Key Insights
Essential data points from our research
90% of information transmitted to the brain is visual
The human brain can identify images seen for as little as 13 milliseconds
Visuals are processed 60,000 times faster in the brain than text
Facebook posts with images see 2.3X more engagement than those without images
Tweets with images receive 150% more retweets than tweets without images
LinkedIn posts with images receive 98% more comments than those without
86% of businesses use video as a marketing tool
93% of marketers who use video say that it's an important part of their marketing strategy
Video will make up 82% of all internet traffic by 2022
Infographics are liked and shared on social media 3X more than any other type of content
40.8% of marketers say original graphics (e.g. infographics and illustrations) help them reach their marketing goals
Using stock photos has decreased as a trend with original graphics usage increasing by 13% in one year
Visual commerce is projected to reach $48.2 billion by 2030
74% of marketers say video has a better ROI than static imagery
88% of marketers are satisfied with the ROI of their video marketing efforts on social media
Engagement & Social Media
- 1Facebook posts with images see 2.3X more engagement than those without images
- 2Tweets with images receive 150% more retweets than tweets without images
- 3LinkedIn posts with images receive 98% more comments than those without
- 4Instagram generates 58 times more engagement per follower than Facebook
- 5Visual content is more than 40 times more likely to get shared on social media than other types of content
- 6Pins on Pinterest have a lifespan of up to 3 months compared to minutes on other platforms
- 7Social media posts with video have 48% more views
- 880% of marketers use visual assets in their social media marketing
- 9Carousel posts on Instagram have the highest engagement rate per impression at 1.92%
- 1060% of businesses use video as a marketing tool on Facebook
- 11Snapchat users watch 10 billion videos every day
- 12Stories are used by 500 million Instagram accounts every day
- 131 billion likes are made on Instagram every day
- 1485% of Facebook videos are watched without sound
- 15Users interact 3x more often with branded content on Pinterest than on other platforms
- 16LinkedIn members share video 20x more often than any other type of content
- 1772% of customers would rather learn about a product or service by way of video
- 18Native Facebook videos typically get 10 times more shares than YouTube links linked on Facebook
- 19Over 2 billion logged-in users visit YouTube each month
- 2091% of social media users prefer visual content over written content
Interpretation
Bottom line, images, videos, Stories, carousels and Pins drive exponentially more engagement, shares and lifespan across platforms, from tweets and LinkedIn posts to Instagram, Pinterest and Facebook, so any marketer who treats visuals as optional is practically giving attention away.
Infographics & Visual Strategy
- 1Infographics are liked and shared on social media 3X more than any other type of content
- 240.8% of marketers say original graphics (e.g. infographics and illustrations) help them reach their marketing goals
- 3Using stock photos has decreased as a trend with original graphics usage increasing by 13% in one year
- 4Publishers who use infographics grow in traffic an average of 12% more than those who do not
- 549% of marketers categorize visual marketing as Very Important to their strategy
- 684% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
- 762% of marketers used infographics in their content strategy in 2022
- 836.4% of marketers say original graphics were the best performing visual content type
- 9Content with relevant images gets 94% more views than content without relevant images
- 1041% of marketers said they use an online graphic design tool to create visual content
- 1128% of marketers spend less than 2 hours a week producing visual content
- 1256% of marketers use less than 20% of their budget on visual content design
- 13Articles with an image once every 75-100 words get double the number of social shares than articles with fewer images
- 1488% of marketers admit they use visuals in more than 50% of the articles they publish
- 15Original graphics are the second most used type of visual content after stock photos
- 1674% of marketers state that more than 70% of their content contained visuals
- 17Infographics increase web traffic by up to 12%
- 18People are 30 times more likely to read an infographic than a purely text article
- 19Searches for infographics on Google increase by 800% in a two year period
- 20In 2021 51.4% of marketers said that 91-100% of their content consistently contained visuals
Interpretation
If content is king, visuals are the kingdom: original infographics and graphics are shared three times more and read thirty times more than text, videos convince 84 percent of buyers and can boost traffic by about 12 percent, yet many marketers still spend minimal time and budget creating them.
Neuroscience & Consumer Psychology
- 190% of information transmitted to the brain is visual
- 2The human brain can identify images seen for as little as 13 milliseconds
- 3Visuals are processed 60,000 times faster in the brain than text
- 4People following directions with text and illustrations do 323% better than people following directions without illustrations
- 5When people hear information they're likely to remember only 10% of that information three days later but if a relevant image is paired with that same information people retained 65% of the information three days later
- 6Color increases brand recognition by up to 80%
- 765% of the population are visual learners
- 8First impressions are 94% design-related
- 9It takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not
- 10Articles with images get 94% more total views
- 1170% of consumers say they have a better understanding of a product or service when it is explained through video
- 1250% of the brain is active in visual processing
- 13Presentations with visual aids are 43% more persuasive than those without
- 14Eye-tracking studies show internet readers pay close attention to information-carrying images while ignoring decorative images
- 15Viewers spend 100% more time on pages with videos on them
- 16Colored visuals increase people's willingness to read a piece of content by 80%
- 1740% of people respond better to visual information than plain text
- 1893% of all human communication is visual
- 19Your brain processes visuals 60,000 times faster than text
- 20Combining text and video tends to increase retention and engagement metrics significantly compared to text alone
Interpretation
Put simply, the human brain is a lightning-fast, color-loving image machine: visuals capture attention in milliseconds, make information dramatically easier to understand and remember than text alone, and massively boost engagement, persuasion, and brand recognition, so if your marketing isn’t visual-first, it’s already a step behind.
ROI & E-commerce Impact
- 1Visual commerce is projected to reach $48.2 billion by 2030
- 274% of marketers say video has a better ROI than static imagery
- 388% of marketers are satisfied with the ROI of their video marketing efforts on social media
- 4Shoppers who view video are 1.81X more likely to purchase than non-viewers
- 558% of consumers think companies with product videos can be trusted
- 670% of companies say they would view mobile video as a good medium for B2B marketing
- 763% of marketers believe that live video will become more important over the coming year
- 8Using 3D product images increases conversion rates by up to 40%
- 967% of consumers say high-quality images are very important to their purchasing decision
- 10Companies using visual search features see a 30% increase in digital commerce revenue
- 1183% of mobile users say that a seamless video experience across all devices is very important
- 1293% of consumers consider visual appearance to be the key deciding factor in a purchasing decision
- 13Interactive content generates 4-5x more pageviews than static content
- 1460% of consumers are more likely to consider or contact a business when an image shows up in local search results
- 15Digital video marketing is a $135 billion industry in the US alone
- 1653% of marketers say video helps them build trust with their customers
- 17Businesses that use visual discovery tools are 2x more likely to reach their audience
- 1862% of millennials say that if a brand engages with them on social media they are more likely to become a loyal customer
- 19Product pages with video features saw a 37% higher add-to-cart conversion rate
- 209 out of 10 consumers prefer visual content over any other form of communication from brands
Interpretation
Consider visual content your new currency: with visual commerce headed to $48.2 billion by 2030 and digital video already a $135 billion US industry, nine out of ten consumers preferring visuals, video viewers 1.81 times more likely to buy, and 3D and interactive assets lifting conversions up to 40%, brands that prioritize seamless, mobile-forward visual experiences will win trust, revenue, and loyalty.
Video Marketing Trends
- 186% of businesses use video as a marketing tool
- 293% of marketers who use video say that it's an important part of their marketing strategy
- 3Video will make up 82% of all internet traffic by 2022
- 487% of video marketers say video has increased traffic to their website
- 599% of people who use video for marketing say they’ll continue strictly using video
- 6YouTube is the second most popular search engine after Google
- 7Marketers who use video grow revenue 49% faster than non-video users
- 854% of consumers want to see more video content from a brand or business they support
- 9Mobile video consumption rises by 100% every year
- 1064% of consumers make a purchase after watching branded social videos
- 1196% of people have watched an explainer video to learn more about a product or service
- 1259% of executives agree that if both text and video are available on the same topic they are more likely to choose video
- 13Including a video on your landing page can boost your conversion rate by up to 80%
- 1492% of marketers say that video is an integral part of their marketing strategy
- 15Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands
- 164x as many customers would rather watch a video about a product than read about it
- 17Only 11% of video marketers say they don’t feel they get a good return on investment from video
- 1881% of marketers have created at least one piece of viral video content
- 1933% of all online activity is spent watching video
- 2092% of mobile video consumers share videos with others
Interpretation
From "nice-to-have" to business-critical, video now dominates internet traffic and searches, drives faster revenue and bigger conversions, wins consumer trust and shares on mobile and social, and leaves brands that ignore it perilously out of sight.
