Key Insights
Essential data points from our research
Websites with video are 53 times more likely to rank on the first page of Google.
Video content drives a 157% increase in organic traffic from search engines.
Posts with videos attract 3 times more inbound links than posts with plain text.
Visitors spend 2.6 times longer on pages with video than without.
Video content generates 1200% more shares than text and images combined.
The average user spends 88% more time on a website with video.
Including a video on a landing page can increase conversion rates by 80%.
64% of consumers make a purchase after watching a branded social video.
90% of customers say video helps them make buying decisions.
Online video is expected to make up more than 82% of all consumer internet traffic by 2022.
1 billion hours of video are consumed on YouTube every day.
The average person watches 19 hours of online video per week.
More than 75% of all video plays are on mobile devices.
93% of Twitter videos are viewed on a handheld device.
Mobile video consumption rises by 100% every year.
Consumer Consumption Habits
- 1Online video is expected to make up more than 82% of all consumer internet traffic by 2022.
- 21 billion hours of video are consumed on YouTube every day.
- 3The average person watches 19 hours of online video per week.
- 475% of Millennials watch video on social media daily.
- 559% of senior executives agree that if both text and video are available on the same topic they are more likely to choose video.
- 691.8% of internet users watch digital videos each week.
- 7Men spend 40% more time watching online videos than women.
- 8One-third of all online activity is spent watching video.
- 9Six out of ten people would rather watch online videos than television.
- 1078% of people watch online videos every week.
- 11By 2025 nearly 73% of internet users will access the web solely via smartphone heavily influencing video consumption.
- 1233% of viewers will stop watching a video after 30 seconds.
- 1345% of people watch more than an hour of Facebook or YouTube videos a week.
- 14Gen Z consumes an average of 3.4 hours of video per day.
- 1515% of all video content is filmed on a mobile phone.
- 16Tutorial and How-to videos are the most popular type of video content among internet users.
- 1785% of US internet users watch video content monthly.
- 18Live streaming usage increased by 99% between 2019 and 2020.
- 1928% of smartphone users watch a video on their device at least once a day.
- 2080% of users can recall a video ad they viewed in the past 30 days.
Interpretation
Ignore video at your peril: it already commands the bulk of internet traffic, lives on smartphones and social feeds, hooks executives and Gen Z for hours a week, boosts ad recall, and still punishes boring content with a one‑third abandonment rate in the first 30 seconds.
Conversion & ROI
- 1Including a video on a landing page can increase conversion rates by 80%.
- 264% of consumers make a purchase after watching a branded social video.
- 390% of customers say video helps them make buying decisions.
- 489% of video marketers say video gives them a good return on their investment.
- 5Video marketers get 66% more qualified leads per year.
- 696% of people have watched an explainer video to learn more about a product or service.
- 7Shoppers who view video are 1.81 times more likely to purchase than non-viewers.
- 8Product videos can increase purchases by 144%.
- 974% of users who watched an explainer video about a product subsequently bought it.
- 1084% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 11Replacing an image with a video on a landing page increases conversions by 12.62%.
- 1252% of marketing professionals worldwide name video as the type of content with the best ROI.
- 13Video ads have an average click-through rate of 1.84%, the highest of all digital ad formats.
- 14Using video in lead nurturing emails increases click-through rates by 300%.
- 1593% of brands got a new customer because of a video on social media.
- 1640% of consumers state that video increases the chance of them purchasing a product on their mobile device.
- 17Real estate listings with video receive 403% more inquiries than those without.
- 1880% of video marketers claim that video has directly increased sales.
- 19Almost 50% of internet users look for videos related to a product or service before visiting a store.
- 20B2B marketers who use video grow revenue 49% faster than non-video users.
Interpretation
Taken together, these stats make it clear that video is marketing’s closest thing to a cheat code, capable of more than doubling purchases, driving up to 403% more inquiries, and reliably increasing conversions, qualified leads and ROI, so ignoring it means quietly handing customers to competitors.
Engagement & Retention
- 1Visitors spend 2.6 times longer on pages with video than without.
- 2Video content generates 1200% more shares than text and images combined.
- 3The average user spends 88% more time on a website with video.
- 4Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- 554% of consumers want to see more video content from a brand or business they support.
- 6Interactive video generates 47% more viewing time than non-interactive video.
- 7Videos under 2 minutes long get the most engagement.
- 869% of people would rather watch a short video to learn about a product or service.
- 987% of video marketers say video has increased traffic to their website.
- 10People are 1.5 times more likely to watch video daily on a smartphone than on a computer.
- 1183% of marketers say video helps them increase the average time their visitors spend on page.
- 1268% of consumers prefer watching a video to solve a product problem rather than contacting support.
- 1392% of users watching video on mobile will share it with others.
- 14Native videos on Facebook have 10 times higher reach than YouTube links.
- 1549% of businesses say video helps them engage with their audience faster.
- 16Placing a video above the fold increases engagement rates by an average of 15%.
- 17Videos capture attention immediately with 65% of people watching more than three-quarters of a video.
- 18Using the word 'video' in an email subject line boosts open rates by 19%.
- 1985% of Facebook videos are watched without sound.
- 20Personalized video campaigns result in a 35% increase in retention rates.
Interpretation
If content is king, video is the charismatic prime minister; short, mobile-friendly and often watched without sound, it seizes attention, multiplies shares and retention, drives traffic and conversions, and rewards interactivity and personalization, so put it front and center.
Mobile & Social Impact
- 1More than 75% of all video plays are on mobile devices.
- 293% of Twitter videos are viewed on a handheld device.
- 3Mobile video consumption rises by 100% every year.
- 4Vertical video generates 4 times more engagement on mobile facebook feeds.
- 5Tweets with video get 10 times more engagement than those without.
- 6LinkedIn users are 20 times more likely to share a video post than any other type of post.
- 7Pinterest users are 2.6 times more likely to make a purchase after viewing brand video content on the platform.
- 860% of US marketers used Instagram Video features in 2021.
- 950% of the time users spend on Facebook is dedicated to watching video.
- 10TikTok has the highest engagement rate per post of any social media network.
- 11YouTube mobile reaches more 18-34 year olds than any cable network.
- 12Snapchat generates 10 billion video views every day.
- 13Social video generates 1200% more shares than text and images combined.
- 14Instagram videos receive twice as much engagement as Instagram photos.
- 1570% of YouTube views come from mobile devices.
- 1662% of people say they have become more interested in a product after seeing it in a Facebook Story.
- 17Captioning social videos increases view time by 12%.
- 1882% of Twitter users watch video content on Twitter.
- 19Mobile video ad spend is expected to reach $74 billion by 2023.
- 2090% of consumers watch videos on their mobile.
Interpretation
These stats deliver a blunt message: mobile video, especially vertical and captioned clips, is the dominant, engagement-driving currency across platforms, so if your content strategy still relies on static images you're missing the views, shares, and purchases that are flocking to video.
Search Rankings & Visibility
- 1Websites with video are 53 times more likely to rank on the first page of Google.
- 2Video content drives a 157% increase in organic traffic from search engines.
- 3Posts with videos attract 3 times more inbound links than posts with plain text.
- 4Video snippets in search results have a 41% higher click-through rate than plain text results.
- 562% of Google Universal searches include video.
- 6YouTube is the second largest search engine in the world processing 3 billion searches a month.
- 7Pages with video are 45% more likely to rank for their target keyword.
- 880% of marketers say video has directly helped increase dwell time on their website.
- 9Including a video in a post increases organic traffic from search results by 157%.
- 10Google’s algorithms increasingly prioritize pages with rich media including video.
- 11A webpage with video drives 157% more organic search traffic than one without.
- 1226% of search results show video thumbnails which significantly boosts visibility.
- 13Optimizing video descriptions with keywords increases YouTube search rank by over 5%.
- 14Videos over 15 minutes perform better in YouTube search results showing a correlation between length and rank.
- 15Hosting video on your own domain rather than embedding can improve domain authority.
- 16Adding video schema markup can double the likelihood of appearing in video rich snippets.
- 17Google indexes video content separately creating a second opportunity for ranking.
- 18Blogs incorporating video attract 300% more inbound links.
- 1955% of keyword searches on Google return at least one video in the SERP.
- 20Video sitemaps increase the likelihood of video indexing by Google.
Interpretation
Treating video like optional garnish is a costly mistake; video not only multiplies your chances to rank, earn links and clicks, and boost dwell time, it creates separately indexable assets on YouTube and in Google’s SERPs that, when optimized with schema, sitemaps, hosting and keywords, turn search into a steady stream of organic traffic.
