Key Insights
Essential data points from our research
80% of consumers are more likely to make a purchase when brands offer personalized experiences
Companies that excel at personalization generate 40% more revenue from those activities than average players
Marketers see an average increase of 20% in sales when using personalized experiences
91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations
72% of consumers say they only engage with personalized messaging
71% of consumers express some level of frustration when their shopping experience is impersonal
Emails with personalized subject lines are 26% more likely to be opened
Personalized Calls to Action (CTAs) perform 202% better than basic CTAs
Marketers have noted a 760% increase in revenue from segmented campaigns
63% of marketers cite data diversity and quantity as a challenge to effective personalization
80% of marketers will abandon their personalization efforts by 2025 due to lack of ROI or data management troubles
55% of marketers say they don’t have sufficient data and insights to power effective personalization
44% of consumers say they will become repeat buyers after a personalized shopping experience
78% of consumers are more likely to refer friends and family to a company that provides personalized experiences
56% of customers say they feel more loyal to brands that "get them"
Business Impact & Revenue
- 180% of consumers are more likely to make a purchase when brands offer personalized experiences
- 2Companies that excel at personalization generate 40% more revenue from those activities than average players
- 3Marketers see an average increase of 20% in sales when using personalized experiences
- 489% of digital businesses are investing in personalization
- 5Personalization can reduce customer acquisition costs by up to 50%
- 695% of companies that saw 3x ROI from their personalization efforts increased profitability in the year after a personalized strategy
- 7Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%
- 888% of marketers say their biggest goal with personalization is to improve the customer experience
- 979% of organizations have exceeded revenue goals using a documented personalization strategy
- 1051% of marketers say personalization is their number one priority for increasing revenue
- 11Personalization drives a 10 to 15% revenue lift across established companies
- 1293% of B2B marketers contribute to revenue growth through personalization of content
- 1398% of marketers say personalization advances customer relationships
- 1490% of leading marketers say personalization significantly contributes to business profitability
- 1561% of consumers act on an offer associated with a brand they have visited before
- 1697% of marketers report a measurable lift in business results from their personalization efforts
- 1753% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact
- 18Businesses with fully personalized websites see a 19% uplift in sales
- 1986% of marketers report a measurable lift in business results from their personalization campaigns
- 20Personalization can lead to a 20% increase in customer satisfaction rates
Interpretation
Personalization is the marketing equivalent of a tailored suit: it makes customers more likely to buy, boosts revenue and ROI, cuts acquisition costs, and strengthens loyalty so effectively that companies prioritizing it consistently see double-digit gains and measurable business impact.
Channel Specifics (Email/Web/Mobile)
- 1Emails with personalized subject lines are 26% more likely to be opened
- 2Personalized Calls to Action (CTAs) perform 202% better than basic CTAs
- 3Marketers have noted a 760% increase in revenue from segmented campaigns
- 4Personalized emails deliver 6x higher transaction rates
- 5Mobile apps that use in-app personalization see a 3.5x higher retention rate
- 653% of marketers say email is the top channel for delivery of personalized content
- 7Segmented and targeted emails generate 58% of all revenue
- 8Homepage personalization influences 85% of consumers to buy
- 972% of consumers say they have clicked "buy" due to a personalized push notification
- 1063% of social media marketers believe personalization allows them to increase sales on social channels
- 11Personalized web experiences result in an average of 46% conversion rate uplift
- 1239% of marketers report that their personalized emails see open rates of over 20%
- 13Using a recipient’s name in an email subject line increases open rates by 18.3%
- 14Triggered email campaigns based on behavior have a 152% higher click-through rate
- 1557% of marketers say dynamic content in emails is their most effective personalization tactic
- 16Push notifications with personalization see a 9.6% open rate compared to 5.4% without
- 1778% of CMOs think custom content implies the future of marketing
- 18Retargeting ads are 76% more likely to get clicks than regular display ads
- 1968% of firms prioritize personalized mobile experiences as a top initiative
- 20Personalized videos have been shown to increase click-through rates by up to 10x
Interpretation
If your data could wink, these statistics would, because treating customers as individuals rather than anonymous targets dramatically boosts every metric that matters, from subject line opens and CTA clicks to conversions, retention and revenue, proving personalization is no longer optional but a measurable, essential growth strategy.
Consumer Expectations & Behavior
- 191% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations
- 272% of consumers say they only engage with personalized messaging
- 371% of consumers express some level of frustration when their shopping experience is impersonal
- 466% of consumers expect brands to understand their individual needs
- 574% of customers feel frustrated when website content is not personalized
- 663% of consumers will stop buying from brands that use poor personalization tactics
- 736% of consumers say retailers need to do more to offer personalized experiences
- 890% of U.S. consumers find marketing personalization generally appealing
- 948% of consumers have left a website without purchasing because the experience felt poorly curated
- 1062% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased
- 1159% of customers say tailored engagement based on past interactions is very important to winning their business
- 1283% of consumers are willing to share their data to create a more personalized experience
- 1331% of consumers say they wish their shopping experience was more personalized than it currently is
- 1484% of customers say being treated like a person, not a number, is very important to winning their business
- 15Over 70% of consumers expect companies to deliver personalized interactions
- 1687% of consumers surveyed say that personally relevant content positively influences how they feel about a brand
- 1752% of consumers are likely to switch brands if a company doesn’t personalize communications to them
- 1870% of millennials represent the demographic most frustrated by irrelevant batch-and-blast emails
- 1942% of consumers are annoyed when content isn’t relevant to them
- 2062% of consumers say it’s acceptable for companies to send personalized offers and discounts based on items they’ve already purchased
Interpretation
With about nine in ten consumers welcoming personalization, more than six in ten willing to share data for relevant offers, and over half ready to quit or switch brands when experiences feel generic, personalization has quietly become a business survival tactic that rewards relevance and punishes indifference.
Loyalty & Retention
- 144% of consumers say they will become repeat buyers after a personalized shopping experience
- 278% of consumers are more likely to refer friends and family to a company that provides personalized experiences
- 356% of customers say they feel more loyal to brands that "get them"
- 4Personalization efforts can increase customer retention rates by 5%
- 565% of a company’s business comes from existing customers who benefit most from personalization
- 6Brands with superior customer experience through personalization bring in 5.7 times more revenue than competitors that lag in customer experience
- 749% of consumers say they bought something they didn’t intend to buy due to a personalized recommendation
- 880% of customers are more likely to be loyal to a brand that offers a personalized experience
- 9Increasing customer retention by just 5% through personalization can increase profits by 25% to 95%
- 1070% of consumers say a company’s understanding of their individual needs influences their loyalty
- 11Members of personalized customer loyalty programs generate 12-18% more incremental revenue growth per year than non-members
- 1260% of customers say they will purchase again after a personalized experience
- 1394% of companies see higher engagement and conversion rates when they personalize their website for returning customers
- 1437% of customers feel more loyal to a retailer that offers a personalized rewards program
- 15Personalized post-purchase experiences increase the likelihood of a repeat purchase by 27%
- 1682% of companies agree that retention is cheaper than acquisition and personalization is key to retention
- 17Customers who engaged with a personalized ad were 15% more loyal than those who did not
- 1868% of consumers say they will join a loyalty program if it offers personalized rewards
- 19Highly personalized shopping experiences result in customers buying 110% more items per order
- 2079% of consumers say loyalty programs make them more likely to continue doing business with brands that offer personalized tiers
Interpretation
Personalization is the polite host who remembers your drink and your name, because when brands truly get customers they buy more and buy more often, refer friends, join loyalty programs, respond to tailored ads and recommendations, and even a modest five percent lift in retention from personalization can translate into a 25 to 95 percent increase in profits while dramatically boosting revenue and engagement.
Operation, Data & Privacy Challenges
- 163% of marketers cite data diversity and quantity as a challenge to effective personalization
- 280% of marketers will abandon their personalization efforts by 2025 due to lack of ROI or data management troubles
- 355% of marketers say they don’t have sufficient data and insights to power effective personalization
- 440% of consumers say they have chosen a brand because they secured their personal data
- 5Only 32% of marketers believe they are getting personalization right
- 660% of consumers worry that personalized ads use their location data without permission
- 748% of marketing leaders say their biggest challenge with personalization is legacy technology
- 837% of consumers are willing to pay more for a service if their data is handled securely and used for personalization
- 943% of brands fail to use the data they collect for personalization
- 1092% of marketers say using first-party data is critical to their growth
- 1138% of businesses say identifying user intent is their biggest personalization challenge
- 1264% of consumers are fine with companies saving their purchase history if it speeds up future shopping
- 1386% of consumers are concerned about their data privacy when it comes to personalization
- 1433% of marketers cite poor data quality as a major barrier to personalization
- 1562% of marketers admit they are not fulfilling consumer expectations for personalization due to resource constraints
- 16Only 17% of marketers use AI to implement personalization at scale
- 1750% of consumers will unsubscribe from a brand's communications if the personalization is "creepy"
- 1828% of marketers lack the internal resources and talent to execute personalization strategies
- 1974% of marketers say that a lack of budget is a significant barrier to personalization
- 2057% of consumers are willing to share personal data in exchange for personalized offers
Interpretation
These statistics show marketers are drowning in messy, siloed data, legacy technology, limited budgets and scarce talent that make personalization feel expensive and unreliable and prompt many to abandon it for lack of ROI, while consumers, nervously protective of their privacy but pragmatic about value, will share or even pay for secure, clearly beneficial experiences and swiftly flee anything that feels creepy.
