Key Insights
Essential data points from our research
For every $1 spent on email marketing, marketers make $36 in return
63% of businesses have increased their digital marketing budgets just this past year
29% of marketers say that measuring the ROI of their marketing campaigns is their top challenge
The top organic result on Google Search has an average CTR of 27.6%
75% of users never scroll past the first page of search results
96% of brands spend money on Google Ads
54% of social browsers use social media to research products
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business
Influencer marketing industry is set to grow to approximately $21.1 Billion in 2024
Video marketers get 66% more qualified leads per year
91% of businesses use video as a marketing tool, an all-time high
Including a video on a landing page can increase conversion rates by 80%
80% of marketers who use automation software see an increase in leads
61% of marketers say that AI is the most important aspect of their data strategy
91% of consumers are more likely to shop with brands who provide relevant offers and recommendations
AI, Tech & Future Trends
- 180% of marketers who use automation software see an increase in leads
- 261% of marketers say that AI is the most important aspect of their data strategy
- 391% of consumers are more likely to shop with brands who provide relevant offers and recommendations
- 435% of marketers use AI for content cration interactions
- 5The global marketing automation market size is expected to reach $25.1 billion by 2023
- 677% of companies see an increase in conversions with marketing automation
- 782% of marketers plan to invest in conversational marketing (chatbots) strategies
- 840% of marketing and sales teams say data science encompasses machine learning and AI is critical to their success
- 963% of consumers expect personalization as a standard of service
- 1088% of marketers say that using first-party data is more important to their strategy than two years ago due to privacy changes
- 1179% of CMOs utilize marketing automation tools for campaigns
- 12AI is expected to create $1.4 trillion to $2.6 trillion of value in marketing and sales across the global business landscape
- 1364% of marketing executives "strongly agree" that data-driven marketing is crucial to success
- 1441% of marketers say that AI helps them generate revenue from email marketing
- 15Predictive intelligence shows a 4.08% improvement in click-through rates
- 1683% of marketers say their primary goal for the year represents upgrading or implementing new marketing technology(MarTech)
- 17High-performing marketing teams are 1.5x more likely to use AI than underperforming teams
- 1833% of marketers engage in data-driven personalization with AI
- 1962% of consumers are willing to use AI to get a better experience
- 20Spending on marketing analytics is expected to increase by 50% in the next three years
Interpretation
The message is unambiguous and a little ruthless: marketers who automate, adopt AI, prioritize first party data, and deliver personalization and conversational experiences are seeing more leads, higher conversions and extra email revenue, which is why companies are pouring money into MarTech, predictive analytics and marketing analytics to capture the vast economic value AI promises.
Content, Video & Mobile
- 1Video marketers get 66% more qualified leads per year
- 291% of businesses use video as a marketing tool, an all-time high
- 3Including a video on a landing page can increase conversion rates by 80%
- 475% of all video plays are on mobile devices
- 5Mobile commerce sales are projected to reach $534 billion by 2024
- 657% of users say they won’t recommend a business with a poorly designed mobile site
- 7Short-form video has the highest ROI of any social media marketing strategy
- 895% of a message is retained when viewers watch it in a video, compared to 10% when reading it in text
- 9Sites with superior mobile experiences have 400% higher conversion rates
- 1072% of customers said they would rather learn about a product or service by way of video
- 11Interactive content generates 2x more conversions than passive content
- 1253% of mobile visits are abandoned if a site takes longer than 3 seconds to load
- 13Viewers claim they retain 95% of a message when obtained via video
- 1468% of consumers frequently check emails on a smartphone
- 15Blog posts with images get 94% more views
- 1661% of consumers are more likely to buy from mobile-friendly sites
- 17Native video uploads to Facebook have 10x higher reach than YouTube links
- 1885% of Facebook videos are watched without sound
- 19SMS marketing open rates are as high as 98%
- 20Podcasts reach over 100 million Americans every month
Interpretation
Here’s the reality: video is the high octane fuel of performance marketing, delivering roughly 66% more qualified leads and up to 95% message retention, boosting landing page conversions by about 80% and thriving on mobile where 75% of plays occur, so pair short form and native social uploads with fast, mobile friendly pages, interactive content, SMS and podcasts for maximum ROI or ignore mobile speed and design at your peril.
ROI & Budgeting
- 1For every $1 spent on email marketing, marketers make $36 in return
- 263% of businesses have increased their digital marketing budgets just this past year
- 329% of marketers say that measuring the ROI of their marketing campaigns is their top challenge
- 4Global spending on digital advertising is projected to reach $645 billion by 2024
- 5PPC returns $2 for every $1 spent—a 200% ROI
- 672% of marketers report that content marketing increases engagement and leads
- 7Retargeting ads are 76% more likely to get clicks than regular display ads
- 8Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost
- 9Marketing automation can lead to a 14.5% increase in sales productivity
- 1053% of marketers spend at least half of their budget on lead generation
- 11Brands that personalize their marketing see sales uplift of 10-15%
- 12Inbound marketing costs 62% less per lead than traditional outbound marketing
- 13Total digital ad spend helps generate over 60% of all online sales
- 1470% of marketers are actively investing in content marketing
- 15Programmatic advertising accounts for over 85% of total digital display ad spending
- 16Customer acquisition costs have increased by roughly 60% in the last six years
- 1742% of B2B marketers say they are effective at content marketing
- 1891.5% of the average company’s traffic comes from the first page of Google, driving organic ROI
- 19Marketers who set goals are 376% more likely to report success
- 2028% of marketers say their budget was cut in the last 12 months
Interpretation
Taken together, these statistics tell a clear and slightly stubborn story: email and first page SEO deliver enormous ROI, programmatic and digital ad spending dominate the market, and content, personalization, retargeting, lead nurturing and automation measurably boost engagement and lower costs, yet rising customer acquisition costs, persistent ROI measurement challenges and recent budget cuts mean marketers must set clear goals and wield data with equal parts creativity and discipline to turn scale into sustainable growth.
Search, SEO & PPC
- 1The top organic result on Google Search has an average CTR of 27.6%
- 275% of users never scroll past the first page of search results
- 396% of brands spend money on Google Ads
- 446% of all Google searches are seeking local information
- 5Moving up one spot in the search results can increase CTR by 30.8%
- 665% of all clicks on high-commercial-intent keywords go to paid ads
- 7The average cost per click (CPC) in Google Ads across all industries is $2.69 on the search network
- 8Organic search drives 53% of all site traffic
- 950% of search queries contain 4 or more words
- 1015% of all Google searches have never been searched before
- 1161% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
- 12The average Google voice search result page loads in 4.6 seconds
- 1370-80% of people ignore paid search results, choosing to only click on organic search results
- 14Titles with a question mark get 23.3% more social shares and better CTR
- 15Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1688% of local business searches on a mobile device either call or visit the business within 24 hours
- 1749% of marketers report that organic search has the best ROI of any marketing channel
- 18Google owns 91.9% of the global search engine market share
- 19Amazon has surpassed Google for product searches, with 54% of product searches starting on Amazon
- 20Long-tail keywords account for 70% of all web searches
Interpretation
Treat search like real estate: with Google owning 91.9% of the market and the top organic result grabbing a 27.6% CTR while 75% of users never leave page one and moving up one spot boosts clicks by 30.8%, smart marketers prioritize SEO—rightly so, because organic drives 53% of traffic, 49% say it has the best ROI and 61% name it their top inbound priority—rather than simply buying attention through Google Ads, which 96% of brands use at an average $2.69 CPC yet are ignored by 70 to 80% of people even as paid listings capture 65% of high-intent clicks; layer on that 46% of searches seeking local info with 88% of mobile local lookups leading to a call or visit within 24 hours, the fact that long-tail queries make up 70% of searches and half contain four or more words, the 15% of queries that are brand new, voice pages that must load in 4.6 seconds, and the 106% traffic lift possible by updating old posts, and it’s clear that focusing on organic, local, long-tail, and speed is the most cost-effective way to win while Amazon quietly claims 54% of product searches.
Social & Influencer
- 154% of social browsers use social media to research products
- 273% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business
- 3Influencer marketing industry is set to grow to approximately $21.1 Billion in 2024
- 498% of marketers say Instagram is the most influential platform for influencer marketing
- 5LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs
- 683% of people say Instagram helps them discover new products and services
- 7User-generated content (UGC) posts on social media have a 4.5% higher conversion rate
- 8The average engagement rate for Facebook posts is 0.07%
- 9Pinterest drives 33% more referral traffic to shopping sites than Facebook
- 1093% of marketers use Facebook advertising regularly
- 11TikTok ads reach 17.9% of all internet users aged 18+
- 12Influencer campaigns on average earn $5.78 for every dollar spent
- 1344% of B2B marketers have generated leads through LinkedIn
- 14Micro-influencers have a 60% higher engagement rate than macro-influencers
- 1537% of social media users will trust a brand more if they see user-generated content
- 1666% of Facebook’s ad revenue comes from mobile devices
- 1790% of people on Instagram follow a business
- 1870% of YouTube viewers bought a brand as a result of seeing it on YouTube
- 19Social media advertising spending is projected to reach $207 billion in 2024
- 20Twitter ads are 11% more effective than TV ads during live events
Interpretation
These stats are a not-so-gentle reminder that social media is now where people research and buy, with Instagram and influencers leading discovery and influence, user-generated content and micro-influencers boosting trust, engagement and conversions and delivering about $5.78 for every dollar spent as the influencer industry nears $21.1 billion, LinkedIn supplying most B2B traffic and leads, Pinterest and YouTube driving stronger referral and purchase behavior than Facebook, TikTok and Twitter extending reach and live-event impact, and Facebook remaining a mobile ad powerhouse, which explains why marketers are projected to spend $207 billion on social advertising in 2024.
