Key Insights
Essential data points from our research
Over 4.76 billion people use social media worldwide
The average user spends about 2 hours and 31 minutes daily on social media
TikTok has over 1 billion monthly active users globally
Video is the #1 form of media used in content strategy, overtaking blogs and infographics
91% of businesses use video as a marketing tool
Short-form video is the highest ROI trend for marketers
Google owns nearly 92% of the global search engine market share
68% of online experiences begin with a search engine
The #1 result in Google’s organic search results has an average click-through rate of 27.6%
Email marketing has an average ROI of $36 for every $1 spent
The average open rate for email newsletters across all industries is 21.33%
Welcome emails have a massive open rate of 91.43%
76% of consumers get frustrated when companies don’t deliver personalized interactions
Mobile devices account for 59% of global ecommerce traffic
Total digital ad spend worldwide is projected to reach $835 billion by 2026
Consumer Habits & Ad Spend
- 176% of consumers get frustrated when companies don’t deliver personalized interactions
- 2Mobile devices account for 59% of global ecommerce traffic
- 3Total digital ad spend worldwide is projected to reach $835 billion by 2026
- 4The average cart abandonment rate across all industries is 69.99%
- 593% of consumers say online reviews influence their purchase decisions
- 6Gen Z consumers have an estimated spending power of $360 billion
- 763% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations
- 880% of consumers are likely to purchase from a brand that provides personalized experiences
- 960% of consumers say they will purchase from a brand they've never heard of if the brand has good reviews
- 10The average PPC conversion rate in all industries is 3.75% for search
- 1140% of consumers have purchased a product after seeing it used by an influencer on social media
- 12Customer acquisition costs have increased by 222% in the last eight years
- 1386% of consumers will leave a trusted brand after only two poor customer experiences
- 14Mobile commerce sales are projected to reach $710 billion by 2025 in the US alone
- 1573% of customers expect companies to understand their unique needs and expectations
- 1684% of consumers say they've been convinced to buy a product or service by watching a brand's video
- 17Consumers engage with 11.4 pieces of content on average prior to making a purchase
- 18US B2B digital ad spend is expected to reach $18.4 billion in 2024
- 1956% of consumers are more likely to buy a product after seeing a photo of it in a real-life context from another customer
- 2092% of consumers trust earned media (reviews and recommendations) above all other forms of advertising
Interpretation
These statistics are oxygen for your marketing strategy: personalization and mobile-first design backed by reviews, real-life photos, influencer and video content, and smarter digital ad and content investment are no longer optional if you want to curb roughly 70% cart abandonment, beat a 3.75% PPC average, rein in skyrocketing acquisition costs, and capture billions from Gen Z and mobile shoppers who trust earned media and will abandon brands after just two bad experiences.
Content & Video Strategy
- 1Video is the #1 form of media used in content strategy, overtaking blogs and infographics
- 291% of businesses use video as a marketing tool
- 3Short-form video is the highest ROI trend for marketers
- 496% of marketers agree that videos have helped increase user understanding of their product or service
- 5Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
- 6The average blog post takes about 4 hours to write
- 773% of people admit to skimming blog posts while 27% consume them thoroughly
- 887% of video marketers say video has increased dwell time on their website
- 9Interactive content gains two times more engagement than static content
- 10Podcasts reach over 100 million Americans every month
- 1147% of buyers view three to five pieces of content before engaging with a sales rep
- 12Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 1370% of marketers are actively investing in content marketing
- 14Long-form content (3,000+ words) gets 77% more backlinks than short articles
- 15User-generated content usually performs 28% better than brand-created content
- 1680% of consumers prefer to watch live videos from a brand than read a blog
- 17Including a video on a landing page can increase conversion rates by 80%
- 1861% of companies plan to increase their content marketing budget
- 19Articles with lists get 2x more traffic and 1.5x more backlinks than other formats
- 2096% of consumers have watched an explainer video to learn more about a product or service
Interpretation
Think of content as a cocktail with video as the top-shelf spirit: it delivers the clearest message, biggest retention and conversion boosts, and best ROI for short-form while long-form, interactive, user-generated pieces and podcasts amplify backlinks, engagement and cost-effective lead generation, so make video-first, mixed-format investment your priority.
Email & Automation
- 1Email marketing has an average ROI of $36 for every $1 spent
- 2The average open rate for email newsletters across all industries is 21.33%
- 3Welcome emails have a massive open rate of 91.43%
- 4Segmented campaigns see as much as a 760% increase in revenue
- 581% of small businesses rely on email as their primary customer acquisition channel
- 6Adding videos to your email can increase click rates by 300%
- 799% of email users check their inbox every day
- 8Emails with personalized subject lines generate 50% higher open rates
- 964% of small businesses use email marketing to reach customers
- 1049% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 11Mobile clients account for 41.9% of email opens
- 12Marketing automation can lead to a 14.5% increase in sales productivity
- 13Automated emails generate 320% more revenue than non-automated ones
- 1480% of marketing automation users saw an increase in the number of leads
- 15The average unsubscribe rate for an email campaign is 0.1%
- 1635% of marketers send their customers 3-5 emails per week
- 17Cart abandonment emails have a 45% open rate
- 18Using an emoji in your subject line can increase open rates by 56%
- 1969% of mobile users delete emails that aren't optimized for mobile
- 20Tuesdays and Thursdays are the best days to send emails
Interpretation
Email is the Swiss Army knife of marketing: with an average ROI of $36 for every $1 spent, 99% of people checking their inbox daily, welcome emails opening at 91.43%, segmented campaigns lifting revenue up to 760% and automated emails generating 320% more revenue, the smart play is to personalize subject lines, add emojis and videos to boost opens and clicks, optimize for mobile since 41.9% of opens are on phones and 69% of mobile users will delete unoptimized emails, send thoughtful weekly offers on Tuesdays and Thursdays, and leverage automation and segmentation to dramatically increase leads, sales productivity and retention while keeping unsubscribes almost negligible.
SEO & Search Behavior
- 1Google owns nearly 92% of the global search engine market share
- 268% of online experiences begin with a search engine
- 3The #1 result in Google’s organic search results has an average click-through rate of 27.6%
- 40.63% of Google searchers click on results from the second page
- 553.3% of all website traffic comes from organic search
- 646% of all Google searches have local intent
- 775% of users never scroll past the first page of search results
- 8Mobile searches for "best" have grown over 80% in the past two years
- 969% of search queries contain 4 words or more
- 10Websites that load in 1 second have a conversion rate 3x higher than those that load in 5 seconds
- 1150% of "near me" searches result in a store visit
- 12Voice search accounts for 20% of all searches in the Google App
- 13Backlinks are one of the top two ranking factors for Google
- 14Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1592.42% of keywords get ten monthly searches or fewer
- 16SEO leads have a 14.6% close rate compared to 1.7% for outbound leads
- 1788% of local business searches on a mobile device call or visit the business within 24 hours
- 1828% of local searches result in a purchase
- 1970% of marketers see SEO as more effective than PPC
- 2015% of all Google searches have never been searched before
Interpretation
With Google controlling nearly 92 percent of search and 68 percent of online experiences starting with a query, the math is brutal but simple: the top organic result grabs about 27.6 percent of clicks while second-page links get almost none, over half of site traffic comes from organic search, local, mobile and voice queries are exploding, pages that load in one second convert three times better, refreshed content and backlinks still move the needle, and SEO closes far more business than outbound—so ignoring fast, local, content-driven SEO is basically choosing to play hide-and-seek with customers who rarely look past page one.
Social Media Dynamics
- 1Over 4.76 billion people use social media worldwide
- 2The average user spends about 2 hours and 31 minutes daily on social media
- 3TikTok has over 1 billion monthly active users globally
- 4Facebook remains the most used social platform with nearly 3 billion monthly active users
- 590% of Instagram users follow at least one business
- 6LinkedIn has over 900 million members in more than 200 countries
- 7Tweets with images receive 150% more retweets than tweets without images
- 882% of B2B marketers utilize LinkedIn for content marketing purposes
- 9Pinterest attracts 450 million monthly active users searching for inspiration
- 10The engagement rate on Instagram is approximately 4x higher than on Facebook
- 1154% of social browsers use social media to research products
- 12YouTube Shorts receives over 50 billion daily views
- 1371% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others
- 1477% of social media marketers say social media has been somewhat or very effective for their company this year
- 15Influencer marketing industry value is estimated to have grown to $21.1 billion
- 1666% of Facebook users visit a local business page at least once a week
- 17Social commerce sales in the US are expected to reach nearly $80 billion by 2025
- 1828% of users discover new brands through social ads
- 19Snapchat reaches 75% of millennials and Gen Z
- 20Nearly 60% of the world's population is now active on social media
Interpretation
With nearly 4.8 billion people, almost 60% of the world, spending roughly two and a half hours a day on platforms where visuals spark 150% more shares, influencers move markets, and discovery increasingly converts to purchases across TikTok, Instagram, Facebook, YouTube Shorts and LinkedIn, brands that treat social media as optional are basically renting invisibility while competitors harvest attention, recommendations and revenue.
