Key Insights
Essential data points from our research
Content marketing costs 62% less than outbound marketing and generates 3x as many leads
82% of marketers actively use content marketing
Organic search drives 53% of all website traffic
There are over 2.9 billion monthly active users on Facebook
93% of marketers have used influencer marketing in their campaigns
LinkedIn generates 80% of B2B leads from social media
For every $1 spent on email marketing, the average return on investment is $36
Segmented campaigns report a 760% increase in revenue
Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns
91% of businesses use video as a marketing tool
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
87% of video marketers say video has given them a good return on their investment
80% of consumers are more likely to purchase from a brand that provides personalized experiences
Mobile accounts for approximately 58% of web traffic worldwide
76% of consumers get frustrated when companies don’t deliver personalized interactions
Consumer Behavior & Personalization
- 180% of consumers are more likely to purchase from a brand that provides personalized experiences
- 2Mobile accounts for approximately 58% of web traffic worldwide
- 376% of consumers get frustrated when companies don’t deliver personalized interactions
- 473% of consumers say a good experience is key in influencing their brand loyalties
- 5A 5% increase in customer retention produces more than a 25% increase in profit
- 663% of consumers expect personalization as a standard of service
- 788% of online consumers are less likely to return to a site after a bad user experience
- 893% of customers are likely to make repeat purchases with companies that offer excellent customer service
- 970% of millennials are frustrated with brands sending irrelevant emails
- 1032% of all customers would stop doing business with a brand they loved after one bad experience
- 1166% of customers expect companies to understand their unique needs and expectations
- 1281% of customers trust their friends and family’s advice over advice from a business
- 1372% of consumers will only engage with personalized messaging
- 1448% of consumers have left a website without purchasing because the site was poorly designed for mobile
- 1591% of consumers are more likely to shop with brands that provide offers and recommendations that are relevant to them
- 1657% of customers won’t recommend a business with a poorly designed website on mobile
- 17It takes about 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave
- 1877% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- 1964% of consumers are fine with retailers saving their purchase history and personal preferences if it allows them to receive more personalized offers
- 2059% of customers say that tailored engagement based on past interactions is very important to winning their business
Interpretation
Ignore personalization or mobile-friendly design at your peril: consumers form an opinion in 0.05 seconds, expect tailored, relevant experiences as standard, and will reward brands that deliver them with loyalty, repeat purchases and recommendations, while punishing clunky sites, irrelevant messaging or poor service by never returning, and even a modest boost in retention will multiply your profit.
Content Marketing & SEO
- 1Content marketing costs 62% less than outbound marketing and generates 3x as many leads
- 282% of marketers actively use content marketing
- 3Organic search drives 53% of all website traffic
- 460% of marketers report that content marketing generates demand/leads
- 5The average first-page result on Google contains 1,447 words
- 6Companies that blog get 55% more web visitors
- 772% of marketers say content marketing increases engagement
- 846% of businesses want to increase their content creation spending in the next year
- 9Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1070% of people would rather get information about a company or learn something from an article or blog post than from a traditional advertisement
- 1169% of marketers actively invest time in SEO
- 12Point-form content and bullet points increase readability and result in a 47% increase in readability scores
- 1395% of search traffic goes to the first page of results
- 14Websites with a blog have 434% more indexed pages
- 15Long-form content generates 77% more backlinks than short content
- 1667% of marketers report that SEO is the most efficient content marketing tactic
- 17Titles with 6-13 words attract the highest and most consistent amount of traffic
- 1847% of buyers view three to five pieces of content before engaging with a sales rep
- 1996% of B2B buyers like content with input from industry thought leaders
- 20The top 3 ranking results get 54.4% of all clicks
Interpretation
Content marketing is the compound interest of modern demand generation, costing far less than outbound while producing more leads and dominating organic search, so invest in long, SEO-optimized, regularly updated, readable blog content with strong titles and thought-leader input because it delivers visitors, backlinks and engagement at a fraction of the price.
Email Marketing & Automation
- 1For every $1 spent on email marketing, the average return on investment is $36
- 2Segmented campaigns report a 760% increase in revenue
- 3Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns
- 480% of business professionals believe that email marketing increases customer retention
- 5Personalized subject lines increase open rates by 26%
- 649% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 7Marketing automation can lead to a 14.5% increase in sales productivity
- 877% of ROI comes from segmented, targeted, and triggered campaigns
- 9Tuesday is the best day of the week to send emails
- 1021% of opened emails are opened within the very first hour of delivery
- 1199% of email users check their inbox every day
- 12Cart abandonment emails have a 45% open rate
- 1363% of companies outsource all or part of their marketing automation strategy planning
- 14Interactive emails increase the click-to-open rate by 73%
- 15Automated emails generate 320% more revenue than non-automated emails
- 16Including a video in an email leads to a 200-300% increase in click-through rate
- 17Mobile clients account for 41.6% of email opens
- 1835% of marketers send their customers 3-5 emails per week
- 19Adding a call-to-action button in your emails instead of a text link can increase conversion rates by as much as 28%
- 2076% of marketers who use automation say they see a return on investment within the first year
Interpretation
Think of email as compound interest for marketers: every dollar can return thirty-six, but the real wealth comes from segmented, personalized, and automated campaigns—welcome and cart emails, targeted timing like Tuesday or the first hour, interactive elements, video, and clear call to action buttons that respect mobile and frequency preferences, which is why most companies outsource or adopt automation and see measurable ROI within a year.
Social Media & Influencers
- 1There are over 2.9 billion monthly active users on Facebook
- 293% of marketers have used influencer marketing in their campaigns
- 3LinkedIn generates 80% of B2B leads from social media
- 490% of Instagram users follow a business
- 573% of marketers believe that social media marketing has been "somewhat effective" or "very effective" for their business
- 6Micro-influencers have a 60% higher engagement rate than macro-influencers
- 754% of social browsers use social media to research products
- 871% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 9Tweets with images receive 150% more retweets than tweets without images
- 10Influencer marketing industry is set to grow to approximately $21.1 Billion in 2023
- 11Visual content is 40 times more likely to get shared on social media than other types of content
- 1298% of salespeople with more than 5,000 LinkedIn connections meet or surpass their quota
- 13User-Generated Content (UGC) posts shared to social media have a 28% higher engagement rate than standard brand posts
- 14TikTok has over 1 billion monthly active users
- 1583% of people say Instagram helps them discover new products and services
- 1679% of video marketers have used Facebook as a video marketing channel
- 17Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest
- 1861% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content
- 19Organic reach on Facebook is now approximately 5.2%
- 20Stories are used by 500 million Instagram users daily
Interpretation
With Facebook and TikTok hosting billions, LinkedIn generating 80% of B2B social leads, Instagram and Pinterest driving discovery and purchases, micro-influencers and UGC delivering higher engagement, visuals and video multiplying shares, and most consumers trusting social and influencer recommendations, the data delivers a blunt truth: invest aggressively in creator-driven, visual social strategies or accept being invisible to the customers who are already buying and recommending your competitors.
Video Marketing
- 191% of businesses use video as a marketing tool
- 2Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 387% of video marketers say video has given them a good return on their investment
- 4YouTube Shorts receive 50 billion daily views
- 596% of people have watched an explainer video to learn more about a product or service
- 6Video content is 50 times more likely to drive organic search results than plain text
- 785% of Facebook videos are watched without sound
- 868% of consumers prefer watching videos to learn about new products or services, as opposed to articles, infographics, ebooks, and presentations
- 9Including video on a landing page can increase conversion by 80%
- 1092% of video marketers feel the level of noise and competition has increased in the last year
- 1154% of consumers want to see more video content from a brand or business they support
- 12Marketers who use video grow revenue 49% faster than non-video users
- 131/3 of all online activity is spent watching video
- 1490% of consumers claim a video will help them make a purchasing decision
- 15Live streaming usage increased by 55% in 2021
- 1680% of users can recall a video ad they viewed in the past 30 days
- 1748% of marketers plan to include YouTube in their content strategy in the next year
- 18Users spend 88% more time on a website with video
- 1951% of marketing professionals worldwide name video as the type of content with the best ROI
- 20Videos up to 2 minutes long get the most engagement
Interpretation
Video is no longer optional but central: used by 91% of businesses and proven to boost retention, conversions, SEO, time on site and revenue while YouTube Shorts and live streams capture massive attention, so prioritize short, captioned explainer videos under two minutes to cut through the growing noise, reach silent viewers, and actually win the ROI fight.
