Key Insights
Essential data points from our research
Companies that excel at personalization generate 40% more revenue from those activities than average players
80% of consumers are more likely to make a purchase when brands offer personalized experiences
Personalization can reduce customer acquisition costs by as much as 50%
71% of consumers feel frustrated when a shopping experience is impersonal
91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers
72% of consumers say they only engage with messaging that is customized to their specific interests
Emails with personalized subject lines generate 50% higher open rates
Personalized calls to action (CTAs) perform 202% better than basic CTAs
Personalized emails deliver 6x higher transaction rates
63% of digital marketing leaders still struggle with personalization technology
37% of consumers will stop doing business with a company that fails to offer a personalized experience due to data issues
57% of consumers are willing to share personal data in exchange for personalized offers
98% of marketers say personalization advances customer relationships
82% of B2B marketers say personalization improves the quality of leads
77% of B2B sales and marketing professionals believe personalization builds better customer relationships
Consumer Expectations & Behavior
- 171% of consumers feel frustrated when a shopping experience is impersonal
- 291% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers
- 372% of consumers say they only engage with messaging that is customized to their specific interests
- 466% of consumers expect companies to understand their unique needs and expectations
- 563% of consumers see personalization as a standard of service
- 674% of customers feel frustrated when website content is not personalized
- 752% of customers expect offers to always be personalized — up from 49% in 2019
- 836% of consumers say retailers need to do more to offer personalized experiences
- 984% of customers say being treated like a person, not a number, is very important to winning their business
- 1048% of consumers have left a website and purchased from a competitor because the experience was poorly curated
- 1131% of consumers wish their shopping experience was more personalized than it currently is
- 1290% of U.S. consumers find marketing personalization very or somewhat appealing
- 1363% of consumers will stop buying from brands that use poor personalization tactics
- 1470% of millennials represent the demographic most willing to let retailers track their behaviors in exchange for a better shopping experience
- 1554% of shoppers anticipate a personalized discount within 24 hours of identifying themselves
- 1662% of consumers expect brands to send personalized offers or discounts based on items they have already purchased
- 1783% of consumers are willing to share their data to create a more personalized experience
- 1826% of consumers say personalization makes them more likely to open an email
- 1975% of consumers will buy more if the retailer suggests products based on purchase history
- 2042% of consumers get annoyed when content isn't personalized
Interpretation
These statistics deliver a blunt truth: consumers expect to be treated like people, not data points, and will happily trade their data and loyalty for relevant, remembered offers while rapidly abandoning brands that deliver impersonal or poorly curated experiences.
Data, Privacy & Challenges
- 163% of digital marketing leaders still struggle with personalization technology
- 237% of consumers will stop doing business with a company that fails to offer a personalized experience due to data issues
- 357% of consumers are willing to share personal data in exchange for personalized offers
- 460% of marketers say that dat quality is a major barrier to effective personalization
- 540% of consumers say most promotions they receive have nothing to do with their interests
- 686% of consumers are concerned about data privacy, creating a paradox for personalization
- 755% of marketers feel they don't have sufficient data and insights to drive effective personalization
- 838% of businesses say their biggest challenge is integrating distinct data sources for personalization
- 992% of marketers admit they use less than 50% of their available customer data for personalization
- 1028% of consumers say receiving an ad for something they already bought is their biggest annoyance
- 11Only 17% of marketing leaders say they are effective at personalization at scale
- 1241% of consumers say they find it creepy when a brand uses data they didn't knowingly share
- 1383% of marketers cite legacy technology as a major hurdle to personalization
- 1479% of consumers are willing to share data if there is a clear benefit to them
- 1543% of organizations struggle with accurate real-time data for personalization
- 1664% of consumers are fine with companies saving their purchase history if it speeds up future shopping
- 171 in 4 marketers cites lack of budget as a primary obstacle to personalization
- 1869% of consumers appreciate personalization as long as it is based on data they've explicitly shared with the business
- 1925% of data records within marketing databases are inaccurate, hindering personalization
- 2048% of marketers say that "IT roadblocks" prevent them from implementing personalization strategies
Interpretation
Marketing personalization is caught in a paradox: while 79% of consumers and 57% say they'll share data or accept it for clear benefits, 86% worry about privacy and 41% find uninvited use creepy, 37% will walk away if experiences aren’t personalized, yet 63% of digital marketing leaders struggle with the technology, 83% blame legacy systems, 48% cite IT roadblocks, 38% can’t integrate distinct data sources, between 55% and 60% flag poor or insufficient data with 25% of records inaccurate and 92% of marketers using less than half their customer data, which helps explain why only 17% are effective at scale while consumers still get irrelevant promotions 40% of the time and see repeat-purchase ads that annoy 28% of them—brands have permission and demand but lack the clean, connected data, budget, and infrastructure to deliver trusted, timely personalization.
Email & Omni-Channel Execution
- 1Emails with personalized subject lines generate 50% higher open rates
- 2Personalized calls to action (CTAs) perform 202% better than basic CTAs
- 3Personalized emails deliver 6x higher transaction rates
- 4Segmented and personalized campaigns generate 760% increase in email revenue
- 5Mobile apps that use personalization see a 4x increase in retention rates
- 671% of mobile purchases are influenced by personalized notifications
- 7Triggered email campaigns based on behavior have a 152% higher click-through rate
- 853% of marketers say personalized communication with existing customers results in moderate to significant revenue impact
- 945% of online shoppers are more likely to shop on a site that offers personalized recommendations
- 10Push notifications with personalization see up to 800% higher open rates
- 11Addressing the recipient by name in an email increases open rates by 2.6%
- 12Videos personalized for the viewer have a 35% higher retention rate than non-personalized video
- 13Omni-channel personalization strategies achieve a 91% higher customer retention rate
- 14Personalized social media ads raise brand recall by 25%
- 1570% of businesses are currently not using personalization within their email strategy despite the benefits
- 16Dynamic content in email marketing improves click-to-open rates by 14%
- 1763% of consumers interact more with brands that send relevant content via their preferred channels
- 18SMS marketing with personalized content converts at a rate 24% higher than generic SMS
- 1949% of buyers have made impulse purchases after receiving a personalized experience
- 20Personalized display ads achieve a 10x higher click-through rate compared to standard display ads
Interpretation
Think of personalization as marketing's queen move, because these stats show it can turn modest lifts into 10x click-throughs, drive a 760 percent surge in email revenue, multiply transactions and retention across channels and influence most mobile purchases, yet 70 percent of businesses still fail to use it and leave revenue on the table.
ROI & Revenue Impact
- 1Companies that excel at personalization generate 40% more revenue from those activities than average players
- 280% of consumers are more likely to make a purchase when brands offer personalized experiences
- 3Personalization can reduce customer acquisition costs by as much as 50%
- 4Marketers see an average increase of 20% in sales when using personalized experiences
- 5Checkouts targeting abandoned carts with personalized emails have a conversion rate of over 10%
- 693% of companies see an uplift in conversion rates from personalization
- 789% of digital businesses are investing in personalization
- 8Personalization campaigns can result in a 10 to 15% increase in revenue specifically for retail companies
- 9Brands that create personalized shopping experiences see revenue increase by 6% to 10%
- 10Advanced personalization can return $20 for every $1 spent
- 1188% of U.S. marketers have seen measurable improvements due to personalization
- 1259% of customers say that personalization influences their shopping decision significantly
- 13Personalized homepage promotions influence 85% of consumers to buy
- 1479% of organizations that exceeded revenue goals have a documented personalization strategy
- 15Implementing personalization can lead to a 5-15% increase in revenue and 10-30% increase in marketing-spend efficiency
- 1695% of companies that saw 3x ROI from their personalization efforts increased profitability the year after
- 17E-commerce stores that use personalization software see an average 19% uplift in sales
- 18Targeted content personalization increases sales opportunities by more than 20%
- 1977% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- 20Companies earning $1 billion annually can expect to earn an additional $700 million within three years by investing in personalization
Interpretation
Personalization is marketing’s high-return habit: top performers pull about 40% more revenue, acquisition costs can fall by up to 50%, abandoned-cart and homepage personalization regularly drive double-digit conversion gains, and savvy programs have been known to return as much as $20 for every $1 invested while nearly nine in ten digital businesses now pour resources into it.
Strategic Adoption & B2B Trends
- 198% of marketers say personalization advances customer relationships
- 282% of B2B marketers say personalization improves the quality of leads
- 377% of B2B sales and marketing professionals believe personalization builds better customer relationships
- 492% of B2B buyers expect a "consumer-like" experience in terms of personalization
- 5High-performing B2B marketing teams are 1.5x more likely to use AI for personalization than underperformers
- 661% of B2B marketers have started to leverage personalization in their ABM (Account Based Marketing) strategy
- 751% of B2B marketers consider personalization their top priority for the coming year
- 8By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, requiring personalization
- 999% of marketers say personalization helps advance customer relationships, with 78% claiming it provides a "strong" or "extremely strong" lift
- 1056% of B2B companies are using AI-driven personalization to improve cross-selling and up-selling
- 1184% of B2B decision-makers are more likely to buy from a sales rep who understands their goals and company needs
- 1273% of B2B executives say that customer expectations for personalized experiences are higher than ever
- 1397% of marketers plan to increase their personalization budget in the next year
- 1468% of B2B firms use website personalization as their primary personalization channel
- 15B2B companies with effective personalization maintain conversion rates 20% higher than those without
- 1685% of marketers say that using AI for liquid content (dynamic personalization) is the future of the industry
- 17Over 50% of B2B buyers say third-party sources satisfy their needs better than vendor content due to lack of personalization from vendors
- 18Account-Based Marketing (ABM) programs, which rely on interactions personalization, deliver higher ROI than other marketing activities for 87% of marketers
- 1965% of B2B marketers say they are likely to use predictive analytics for personalization within the next two years
- 2071% of B2B marketers use personalization to improve customer retention, not just acquisition
Interpretation
These statistics make it clear that personalization is no longer optional but the currency of modern B2B—buyers expect consumer-like, AI-powered, predictive and account-focused experiences, and the teams that deliver them win better leads, higher conversions and ROI while those that don't lose deals, budgets and credibility.
