Key Insights
Essential data points from our research
Short-form video has the highest ROI of any social media marketing strategy
91% of businesses use video as a marketing tool
Content marketing generates over three times as many leads as outbound marketing and costs 62% less
There are over 4.76 billion social media users worldwide
LinkedIn creates 80% of B2B social media leads
The influencer marketing industry is set to grow to approximately $21.1 Billion in 2023
Email marketing has an average ROI of $36 for every $1 spent
Segmented campaigns have a 14.31% higher open rate than non-segmented campaigns
Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns
Google currently holds 92.58% of the total search engine market share
68% of online experiences begin with a search engine
The #1 result in Google’s organic search results has an average CTR of 27.6%
Customers who have an emotional connection with a brand have a 306% higher lifetime value
86% of consumers say authenticity is important when deciding what brands they like and support
73% of consumers say customer experience is an important factor in their purchasing decisions
Consumer Behavior & Branding
- 1Customers who have an emotional connection with a brand have a 306% higher lifetime value
- 286% of consumers say authenticity is important when deciding what brands they like and support
- 373% of consumers say customer experience is an important factor in their purchasing decisions
- 477% of consumers buy from brands who share the same values as they do
- 581% of consumers need to trust the brand before buying from them
- 646% of consumers will pay more for a brand they trust
- 776% of consumers expect companies to understand their needs and expectations
- 8Gen Z shoppers have $360 billion in disposable income
- 932% of customers stop doing business with a brand they love after one bad experience
- 1088% of consumers examine reviews when looking for a local business
- 1171% of consumers expect companies to deliver personalized interactions
- 1293% of customers are likely to make repeat purchases with companies that offer excellent customer service
- 13Color improves brand recognition by up to 80%
- 1459% of shoppers who experienced personalization says it has a noticeable influence on purchasing
- 1564% of women consider themselves loyal to a brand
- 1649% of consumers rely on influencer recommendations on social media to decide what to purchase
- 1756% of consumers stay loyal to brands that “get them”
- 18Presenting a brand consistently across all platforms can increase revenue by up to 23%
- 1972% of consumers say they would rather watch a video to learn about a product or service than read text
- 20Customers are 2.4 times more likely to stick with a brand when their problems are solved quickly
Interpretation
Treat your brand like a trusted friend: be authentic, consistent, visually memorable, and fast to solve problems, because emotional connection, shared values, personalization, and excellent customer experience build trust, repeat purchases, and higher lifetime value—especially with Gen Z—while a single bad interaction, ignored reviews, or inauthenticity can undo it all.
Content & Video Marketing
- 1Short-form video has the highest ROI of any social media marketing strategy
- 291% of businesses use video as a marketing tool
- 3Content marketing generates over three times as many leads as outbound marketing and costs 62% less
- 4The average blog post takes over four hours to write
- 573% of B2B marketers use content marketing to nurture subscribers/audiences/leads
- 6Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 746% of marketers report that photography is critical to their current marketing and storytelling strategies
- 8Podcasts now reach over 100 million Americans every month
- 9Interactive content gains two times more engagement than static content
- 1070% of marketers are actively investing in content marketing
- 11Video is the #1 format marketers created in 2022
- 1287% of video marketers say video has increased dwell time on their website
- 13Articles with 7+ images get 116% more organic traffic than those with none
- 1460% of marketers reuse content 2 to 5 times
- 1582% of marketers report that they actively use case studies in their marketing
- 16Only 40% of B2B marketers have a documented content marketing strategy
- 17Mobile video consumption rises by 100% every year
- 18Companies with blogs produce an average of 67% more leads monthly than companies that don't blog
- 19Infographics are liked and shared on social media 3x more than any other type of content
- 2084% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
Interpretation
If you're still hoping customers will read every word, think again: with 91% of businesses using video, short-form clips delivering the highest ROI, viewers retaining 95% of a message in video versus 10% in text, content marketing generating over three times as many leads while costing 62% less, and 84% of people saying video convinced them to buy, the smartest move is to adopt a documented strategy that prioritizes video, strong photography, interactive formats and repurposed assets, because those who focus on blogs, infographics, podcasts and case studies will boost engagement, dwell time and leads while getting far more value from each piece of content.
Email & Automation
- 1Email marketing has an average ROI of $36 for every $1 spent
- 2Segmented campaigns have a 14.31% higher open rate than non-segmented campaigns
- 3Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns
- 477% of marketers have seen an increase in conversions with marketing automation
- 564% of small businesses use email marketing to reach customers
- 6Abandoned cart emails have an average open rate of 41.09%
- 781% of SMBs rely on email as their primary customer acquisition channel
- 8Adding videos to your email can increase click rates by 300%
- 947% of email recipients open an email based on the subject line alone
- 10Emails with personalized subject lines generate 50% higher open rates
- 1133% of marketers send weekly emails
- 12Mobile devices account for 41.9% of all opened emails
- 13Marketing automation spending is expected to reach $25.1 billion annually by 2023
- 14Tuesdays see the highest email open rates of 18.3%
- 1520% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, and ethnicity
- 1699% of email users check their inbox every day
- 17Interactive emails increase the click-to-open rate by 73%
- 18Companies using automation for lead management see a 10% or greater increase in revenue in 6-9 months
- 19B2B marketers say that new product and feature announcement emails have the highest click-through rate
- 2063% of companies outsource all or part of their email marketing strategy
Interpretation
These statistics prove, with both wit and weight, that email is the unrivaled marketing workhorse: it delivers massive ROI and customer acquisition for SMBs, rewards segmentation and personalized subject lines, amplifies welcome and abandoned-cart flows, performs best when automated, interactive or video-enhanced, and thrives when optimized for mobile and timed correctly; no wonder automation spending and outsourcing are surging as brands chase faster revenue and higher engagement.
SEO & Search Marketing
- 1Google currently holds 92.58% of the total search engine market share
- 268% of online experiences begin with a search engine
- 3The #1 result in Google’s organic search results has an average CTR of 27.6%
- 40.63% of Google searchers click on results from the second page
- 553% of all trackable website traffic comes from organic search
- 6SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads like print advertising
- 746% of all Google searches have local intent
- 828% of local searches for something nearby result in a purchase
- 958.99% of all website traffic worldwide happens on mobile phones
- 10Pages with a faster load time rank higher in Google search results
- 11Voice search captures 20% of all Google searches on mobile devices
- 1292.4% of keywords get ten monthly searches or fewer
- 13Content with at least one video earns 70% more backlinks than content without video
- 1418% of people perform a local search on their smartphone every day
- 15Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1675% of people never scroll past the first page of search engines
- 17Mobile searches for "best" have grown by over 80% in the past two years
- 1861% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative
- 19Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches
- 20The average voice search result is only 29 words long
Interpretation
Google controls 92.58% of search and starts 68% of online experiences, yet the top organic result grabs 27.6% of clicks while second-page links get only 0.63% and 75% of users never leave the first page, so businesses that invest in fast mobile sites because 59% of traffic is mobile, in voice-friendly copy because 20% of mobile searches are voice and voice answers average 29 words, in local optimization because 46% of searches have local intent and 28% of nearby searches lead to a purchase, and in refreshed content and video because updates can boost traffic by up to 106% and video earns 70% more backlinks will convert far better, which explains why SEO leads close at 14.6% compared with 1.7% for outbound, so ignore search at your peril.
Social Media & Influencer Marketing
- 1There are over 4.76 billion social media users worldwide
- 2LinkedIn creates 80% of B2B social media leads
- 3The influencer marketing industry is set to grow to approximately $21.1 Billion in 2023
- 490% of Instagram users follow a business
- 5TikTok was the most downloaded app in 2022
- 6User-generated content is 2.4 times more likely to be viewed as authentic by consumers compared to brand-created content
- 7Facebook reaches 59% of the world’s social networking population
- 8Tweets with video get 10x more engagement than those without
- 954% of social browsers use their feed to research products
- 1083% of marketers believe the quality of influencer marketing traffic is better than other sources
- 11Pinterest attracts 450 million monthly active users
- 12Brands that run ads on Snapchat result in a 19% higher return on ad spend
- 1361% of consumers trust influencer recommendations, while only 38% trust branded social media content
- 14The average engagement rate on Instagram for all industries is 0.47%
- 15YouTube Shorts receive 50 billion daily views
- 1677% of social media marketers say social media marketing has been somewhat or very effective for their company
- 1798% of salespeople with 5,000+ LinkedIn connections meet or surpass sales quotas
- 18Threads reached 100 million users in its first five days
- 1971% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 20Nano-influencers (1K-10K followers) have the highest engagement rates at 4%
Interpretation
With 4.76 billion users worldwide, social media is less optional and more like oxygen for marketers, where LinkedIn drives 80 percent of B2B leads and top-connected salespeople beat quotas, influencer marketing is ballooning into a roughly $21 billion sector as consumers favor influencers and user-generated content for authenticity, video-first formats from TikTok to YouTube Shorts and tweet videos turbocharge engagement, Facebook and Pinterest still reach huge audiences while Snapchat ads lift return on ad spend and Threads proved rapid adoption, and although most people follow businesses and use feeds to research products, average engagement on Instagram remains modest so savvy brands lean on nano-influencers and high-quality creator partnerships to get real results.
