Key Insights
Essential data points from our research
Email marketing returns an average of $36 for every $1 spent
Segmented email campaigns earn 100.95% higher click-through rates than non-segmented campaigns
60% of consumers say they have made a purchase as the result of a marketing email
Social commerce sales in the US are expected to reach nearly $80 billion by 2025
54% of social browsers use social media to research products
71% of people are more likely to make a purchase based on a social media referral
Mobile commerce sales are projected to reach $710 billion in 2025
Almost 70% of all eCommerce site visits come from a mobile device
The average cart abandonment rate across all industries is 70.19%
The first result on Google gets 27.6% of all clicks
68% of online experiences begin with a search engine
Content marketing costs 62% less than outbound marketing and generates 3x as many leads
Global ecommerce sales correspond to 19% of all retail sales worldwide
67% of shoppers check the returns page before making a purchase
57% of online shoppers are willing to pay more for products that are environmentally friendly
Email & Personalization
- 1Email marketing returns an average of $36 for every $1 spent
- 2Segmented email campaigns earn 100.95% higher click-through rates than non-segmented campaigns
- 360% of consumers say they have made a purchase as the result of a marketing email
- 4Automated welcome emails have an open rate of over 80%
- 5Personalized subject lines increase email open rates by 26%
- 680% of consumers are more likely to purchase from a brand that provides personalized experiences
- 7Sending three abandoned cart emails results in 69% more orders than a single email
- 871% of consumers feel frustrated when a shopping experience is impersonal
- 9Email newsletters are the most used type of content marketing for 81% of B2B marketers
- 1099% of email users check their inbox every day
- 11Marketers who use segmented campaigns note as much as a 760% increase in revenue
- 12Using emojis in email subject lines can increase open rates by 56%
- 1349% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 14Interactive email content increases the click-to-open rate by 73%
- 1591% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations
- 16Cart abandonment series have the highest order volume per email of any automation workflow
- 17Companies specifically focusing on personalization have seen revenue increases of 10-15%
- 18Mobile-friendly email design can increase unique mobile clicks by 15%
- 1933% of marketers send weekly emails and 26% send emails multiple times per month
- 20Personalized calls to action (CTAs) perform 202% better than basic CTAs
Interpretation
Treat email like an ROI machine: with an average return of $36 per $1 spent and 99% of users checking their inbox daily, segmentation that can double click-throughs and even multiply revenue, automated welcome and abandoned cart sequences with sky-high opens and order rates, plus personalized subject lines, CTAs, emojis, interactive content and mobile-friendly design, all combine to turn routine emails into predictable sales.
Mobile & UX
- 1Mobile commerce sales are projected to reach $710 billion in 2025
- 2Almost 70% of all eCommerce site visits come from a mobile device
- 3The average cart abandonment rate across all industries is 70.19%
- 4Mobile users have an average cart abandonment rate of 85.65%
- 557% of customers simply won't recommend a business with a poorly designed website on mobile
- 6A 0.1-second improvement in mobile site speed can increase conversion rates by 8.4% for retail sites
- 753% of visits are abandoned if a mobile site takes longer than three seconds to load
- 8Every $1 invested in UX results in a return of $100 (ROI of 9,900%)
- 946% of consumers prefer to use a mobile app over a mobile website for purchasing
- 10Optimizing checkout design can increase conversion rates by 35%
- 1161% of users are unlikely to return to a mobile site they had trouble accessing
- 12Mobile wallets (Apple Pay, Google Pay) accounted for nearly half (49%) of global e-commerce payment transactions in 2021
- 1348% of users believe a poor mobile design indicates the business simply doesn't care
- 14Voice commerce sales are expected to reach $40 billion by 2022
- 1588% of online shoppers are less likely to return to a site after a bad user experience
- 16Infinite scrolling can lower your bounce rate by 15%
- 17Sites that load in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds
- 1838% of people will stop engaging with a website if the content or layout is unattractive
- 19Adding a progress bar to the checkout process can increase conversions by 20%
- 20Mobile apps convert at a 3x higher rate than mobile websites
Interpretation
Mobile dominates commerce and punishes laziness, so with nearly 70 percent of visits coming from phones and mobile carts abandoned at breathtaking rates, fast, attractive, app-friendly experiences and streamlined checkouts with mobile wallets are the difference between tripling conversions and hemorrhaging customers, making UX investment one of the safest bets in retail.
SEO & Content
- 1The first result on Google gets 27.6% of all clicks
- 268% of online experiences begin with a search engine
- 3Content marketing costs 62% less than outbound marketing and generates 3x as many leads
- 472% of marketers say content marketing increases engagement
- 5Displaying 5 product reviews increases conversion rates by 270%
- 6Using videos on landing pages can increase conversions by 86%
- 761% of online shoppers have made a purchase based on a blog recommendation
- 850% of search queries are 4 words or longer
- 9Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1070% of marketers prefer SEO over PPC for generating sales
- 11Companies that blog get 97% more links to their websites
- 12Only 0.63% of Google searchers click on results from the second page
- 1360% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads
- 14Pages with exactly one call to action (CTA) have higher conversion rates than those with multiple CTAs
- 1547% of buyers view 3-5 pieces of content before engaging with a sales rep
- 16Long-form content (3000+ words) gets 3x more traffic and 4x more shares than articles of average length
- 17Websites with active blogs have 434% more indexed pages than those without
- 1888% of consumers trust online reviews as much as personal recommendations
- 19Including a video on a product page can increase purchases by 144%
- 20Ecommerce sites with superior SEO have an average conversation rate of 2.9% compared to 1.7% for those with poor SEO
Interpretation
Think like a librarian and a showman: win the top Google spot that captures 27.6% of clicks, invest in cost‑effective content that costs 62% less than outbound yet creates three times the leads, publish long form blogs that earn far more links and traffic and refresh old posts to double organic visits, and use videos, trusted reviews and a single clear call to action to dramatically multiply conversions, because most buyers start with search and consume several pieces of content before they buy.
Social Media & Influencers
- 1Social commerce sales in the US are expected to reach nearly $80 billion by 2025
- 254% of social browsers use social media to research products
- 371% of people are more likely to make a purchase based on a social media referral
- 461% of consumers trust influencer recommendations compared to 38% for brand-produced content
- 587% of ecommerce shoppers believe social media helps them make a shopping decision
- 6Visual content is 40 times more likely to get shared on social media than other types of content
- 790% of people buy from brands they follow on social media
- 849% of consumers rely on influencer recommendations on social media
- 9Stores with at least one social account have 32% more average sales than stores without social accounts
- 10TikTok is the highest engaged social platform with an average engagement rate per post of 4.25%
- 1198% of marketers say Instagram is the most influential platform for influencer marketing
- 1270% of shopping enthusiasts turn to Instagram for product discovery
- 13User-generated content (UGC) in social ads results in a 4 times higher click-through rate
- 1467% of brands use Instagram for influencer marketing
- 15Pinterest users are 7 times more likely to say the platform is the most influential in their purchase journey
- 16ROI from influencer marketing is 11x greater than traditional forms of digital marketing
- 17Facebook Shops has over 1 million monthly global active shops
- 1860% of Gen Z consumers in the US have used Instagram to discover new brands
- 19Video posts on social media get 48% more views than image posts
- 20The global influencer marketing market value has more than doubled since 2019, reaching $16.4 billion in 2022
Interpretation
Treating social media as optional is like leaving an $80 billion treasure chest unopened: shoppers increasingly research and buy via social channels, with 71% more likely to purchase from social referrals and 61% trusting influencers versus 38% trusting brand content, while visual, video and user-generated content multiply shares and clicks (UGC ads get four times the CTR) and influencer campaigns deliver outsized ROI, so brands that post, partner and listen consistently outsell the silent ones.
Trends & Behavior
- 1Global ecommerce sales correspond to 19% of all retail sales worldwide
- 267% of shoppers check the returns page before making a purchase
- 357% of online shoppers are willing to pay more for products that are environmentally friendly
- 4Cross-border ecommerce is expected to account for 22% of ecommerce shipments by 2022
- 579% of consumers say free shipping makes them improvedly likely to shop
- 6By 2040 alarming 95% of all purchases will be through ecommerce
- 742% of online shoppers say they have returned an item in the last six months
- 8Gen Z has $360 billion in buying power
- 956% of online consumers expect to have same-day delivery
- 1089% of consumers are likely to make another purchase after a positive customer service experience
- 11Subscription e-commerce market size is expected to reach $478 billion by 2025
- 1234% of consumers shop online at least once a week
- 1368% of consumers say they’re willing to pay more for products from a brand that offers good customer service experiences
- 1475% of consumers expect free shipping on orders under $50
- 15Buy Now Pay Later (BNPL) services are expected to grow 450% between 2020 and 2025
- 1655% of consumers tell friends and family when they have a bad customer experience
- 17China is the world's largest ecommerce market, accounting for over 50% of global retail ecommerce sales
- 1866% of global consumers are willing to pay more for sustainable goods
- 1981% of customers trust families and friends' advice over advice from a business
- 20Consumers who chat with a company convert 3x more often
Interpretation
Ecommerce is no longer an option but the boardroom of retail—already 19% of sales and headed toward near-total dominance—so merchants who want to capture Gen Z’s $360 billion, satisfy the majority who check returns pages and expect free, often same-day shipping, and win repeat business by offering sustainable products, flexible payments like BNPL, subscriptions, live chat and stellar customer service must do it now or risk being the story customers warn their friends about.
