Key Insights
Essential data points from our research
Email marketing has an average ROI of $36 for every $1 spent
Welcome emails have on average 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign
Personalized email subject lines increase open rates by 26%
Direct mail open rates can reach up to 90%
The average response rate for direct mail house lists is 9%, compared to 1% for email
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want
Landing pages with video have up to 86% higher conversion rates
Reducing the number of form fields to 3 can improve conversion rates by 25%
A one-second delay in page load time reduces conversions by 7%
Retargeting ads are 76% more likely to get clicks than regular display ads
The average click-through rate in Google Ads across all industries is 3.17% for the search network
Facebook ads with images earn 2.3 times more engagement than those without
80% of consumers are more likely to do business with a company if it offers personalized experiences
SMS marketing open rates are as high as 98%
90% of SMS messages are read within 3 minutes of receipt
Conversion Optimization
- 1Landing pages with video have up to 86% higher conversion rates
- 2Reducing the number of form fields to 3 can improve conversion rates by 25%
- 3A one-second delay in page load time reduces conversions by 7%
- 4Using red CTA buttons can boost conversion by 21% according to some A/B tests
- 5Companies that engaged in Conversion Rate Optimization (CRO) saw a 223% increase in ROI on average
- 6Removing navigation links from landing pages increases conversion rates by 100%
- 7Long-form landing pages can generate up to 220% more leads than short-form pages for complex products
- 844% of clicks for B2B companies go to a homepage, not a landing page, negatively impacting conversion
- 9Personalized CTAs perform 202% better than basic CTAs
- 10Only 17% of marketers use landing page A/B tests to improve conversion rates
- 11Using the word 'because' in a request or CTA increases compliance by 34%
- 12Testimonials on sales pages increase conversion by 34%
- 1348% of marketers build a new landing page for each marketing campaign
- 14Anchor text CTAs increase conversion rates by 121% over banner buttons in blog posts
- 1561% of mobile gamblers say they are more likely to buy from mobile-optimized sites
- 168 out of 10 people will read a headline but only 2 out of 10 will read the rest, emphasizing headline importance for conversion
- 17Using first-person phrasing in CTA buttons (e.g. "Start My Free Trial") increased clicks by 90%
- 18Pop-ups have an average conversion rate of 3.09%, with the top 10% averaging 9.28%
- 19Multi-step forms can out-convert single-step forms by 300%
- 20Address verification on checkout forms increases conversion by reducing error friction, saving 20% of abandoned carts
Interpretation
Think of your landing page as a conversion surgeon, not a billboard: speed up load times, trim forms to three fields, add video, testimonials and mobile optimization, use personalized, first-person red CTAs and anchor-text links, remove navigation and test everything, because those CRO moves can double or triple conversions, rescue abandoned carts, and deliver the kind of 200%‑plus ROI that proves small tweaks pay massive dividends.
Digital Ads & Social
- 1Retargeting ads are 76% more likely to get clicks than regular display ads
- 2The average click-through rate in Google Ads across all industries is 3.17% for the search network
- 3Facebook ads with images earn 2.3 times more engagement than those without
- 454% of social browsers use social media to research products
- 5LinkedIn is responsible for 80% of B2B leads from social media
- 6Website visitors who are retargeted with display ads are 70% more likely to convert
- 796% of B2B marketers use LinkedIn for organic social marketing content distribution
- 8Video ads account for more than half of all mobile data traffic
- 9The average cost per action (CPA) in Google Ads search is $48.96
- 1064% of consumers say watching a marketing video on Facebook has influenced a purchase decision
- 11User-generated content in ads increases click-through rates by 4 times
- 12Mobile advertising spending is expected to surpass $339 billion by 2023
- 13PPC visitors are 50% more likely to purchase something than organic visitors
- 14On average, for every $1.60 spent on Google Ads, businesses check $3 in revenue
- 15Lookalike audiences on Facebook result in higher CTRs and lower CPAs for 90% of advertisers
- 1626% of Facebook users who clicked on ads reported making a purchase
- 17Instagram ads reach 96.6% of the active user base each month
- 1865% of all clicks on paid Google ads come from mobile devices
- 19Carousel ads on Instagram drive 10 times more traffic than single-photo ads
- 20Adding a call-to-action button to Facebook ads boosts click-through rate by 2.85 times
Interpretation
Think of modern direct response marketing as a relentless funnel: retargeting, mobile-first video and image-rich social creatives with clear CTAs and user-generated content drive far higher clicks, engagement and conversions than generic display, LinkedIn and lookalike audiences dominate B2B performance, and PPC plus carousel formats boost purchase likelihood and traffic, all while average CPAs hover near fifty dollars amid a booming mobile ad market.
Direct Mail
- 1Direct mail open rates can reach up to 90%
- 2The average response rate for direct mail house lists is 9%, compared to 1% for email
- 373% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want
- 4Direct mail kept in a household has a lifespan of 17 days compared to seconds for digital ads
- 5Oversized envelopes have the highest response rate at 5%
- 662% of consumers who responded to direct mail in the past three months made a purchase
- 7Integrating direct mail with digital marketing increases response rates by 118%
- 857% of email users feel spam is a major reason to dislike email marketing, while recipients consider direct mail less intrusive
- 942.2% of direct mail recipients either read or scan the mail they receive
- 10Direct mail requires 21% less cognitive effort to process than digital media
- 11Brand recall is 70% higher for direct mail than digital advertising
- 1270% of consumers say direct mail is more personal than online interactions
- 13Adding a name to direct mail can increase response rates by 135%
- 1454% of consumers want to receive mail from brands that interests them
- 15Direct mail offers a 29% return on investment
- 1639% of consumers try a business for the first time because of direct mail
- 1759% of US respondents enjoy getting mail from brands about new products
- 18Postcards have a 4.25% response rate for house lists
- 19Millennials respond to direct mail faster than any other generation
- 20Dimensional mail (packages/boxes) has the highest response rate of all direct mail formats at nearly 10% for prospect lists
Interpretation
These numbers show direct mail is the friendly heavyweight of marketing, preferred and less intrusive than email, easier to process and longer remembered, and it drives higher open, response and purchase rates, especially for oversized, dimensional or personalized pieces and when paired with digital.
Email Marketing
- 1Email marketing has an average ROI of $36 for every $1 spent
- 2Welcome emails have on average 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign
- 3Personalized email subject lines increase open rates by 26%
- 4Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns
- 581% of SMBs rely on email as their primary customer acquisition channel
- 6Emails with a single call to action increased clicks 371% and sales 1617%
- 7Interactive email content increases the click-to-open rate by 73%
- 849% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 9Including videos in email can increase click rates by 300%
- 1069% of mobile users delete emails that aren't optimized for mobile
- 11Automated email messages average 70.5% higher open rates and 152% higher click-through rates than standard broadcast messages
- 1299% of email users check their email every day
- 13Marketers who used segmented campaigns noted as much as a 760% increase in revenue
- 1459% of respondents say marketing emails influence their purchase decisions
- 15Abandoned cart emails have an average open rate of 45%
- 1660% of consumers have completed a purchase as the result of a marketing email they received
- 17Including the word 'donate' in an email subject line can reduce open rates by 35% for nonprofits
- 18Tuesday is often cited as the best day to send emails, resulting in the highest email open rates
- 19Using emojis in subject lines can increase open rates by 56%
- 2074% of marketers say targeted personalization increases customer engagement
Interpretation
Treat email like a marketing ATM: personalize, segment and automate messages, optimize for mobile, lead with welcome and abandoned-cart sequences, use a single clear call to action plus interactive or video content and even emojis, and respect timing and frequency, because those moves turn inboxes that people check every day into outsized opens, clicks and revenue while clumsy designs or trigger words like "donate" tank results.
Personalization & Behavior
- 180% of consumers are more likely to do business with a company if it offers personalized experiences
- 2SMS marketing open rates are as high as 98%
- 390% of SMS messages are read within 3 minutes of receipt
- 463% of consumers will listen to a company's message if it's relevant to their own needs
- 548% of consumers have left a website without purchasing because the experience was poorly curated for them
- 691% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations
- 7SMS coupons are redeemed 10 times more than print coupons
- 872% of consumers say they only engage with marketing messages that are customized to their specific interests
- 9Referrals from a friend make a consumer 4 times more likely to buy
- 1077% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- 11Cart abandonment rates tend to hover around 69.8%, indicating a major behavioral hurdle
- 1279% of consumers say user-generated content highly impacts their purchasing decisions
- 1388% of consumers trust online reviews as much as personal recommendations
- 1456% of online shoppers say they’re more likely to return to a site that recommends products
- 15Loyalty program members spend between 12-18% more each year than non-members
- 1675% of consumers expect a consistent experience across every channel (omnichannel) they choose to engage
- 1754% of customers think companies need to fundamentally transform how they engage to be relevant
- 18Companies with strong omnichannel customer engagement strategies retain 89% of their customers
- 1933% of consumers will abandon a business relationship because personalization is lacking
- 20Personalized homepage promotions influence 85% of consumers to buy
Interpretation
The statistics scream that personalization and lightning-fast, relevant SMS actually work: with SMS open rates near 98% and most messages read within three minutes, coupons redeemed ten times more than print, personalized homepages influencing 85% of purchases, and omnichannel recognition driving retention and higher spend, brands that remember and tailor offers win engagement, referrals, reviews and loyalty while poor curation and irrelevance drive abandoned carts and lost customers.
