Key Insights
Essential data points from our research
68% of online experiences begin with a search engine
SEO drives 1,000% more traffic than organic social media
53.3% of all website traffic comes from organic search
There are over 5.17 billion social media users worldwide
The average user spends 2 hours and 23 minutes per day on social media
Facebook remains the most used social platform with over 3 billion monthly active users
For every $1 spent on email marketing, markerts make $36
There are 4.48 billion email users worldwide
Welcome emails have an average open rate of 82%
Video consumption on mobile devices rises by 100% every year
91% of businesses use video as a marketing tool
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
Global digital advertising spending is projected to reach $836 billion by 2026
Google Ads average conversion rate across all industries is 3.75%
42.7% of internet users worldwide use ad blocking tools
Ad Tech & General Trends
- 1Global digital advertising spending is projected to reach $836 billion by 2026
- 2Google Ads average conversion rate across all industries is 3.75%
- 342.7% of internet users worldwide use ad blocking tools
- 4Programmatic advertising accounts for over 80% of digital display marketing
- 564% of people say they have made a purchase after watching a branded social media video
- 6Amazon’s share of the U.S. digital ad market is over 12%
- 772% of marketers believe AI is a business advantage
- 886% of buyers are willing to pay more for a great customer experience
- 980% of companies report seeing an uplift in sales since implementing personalization
- 10The average Cost Per Click (CPC) in Google Ads is $2.69 for Search
- 1165% of small-to-midsize businesses have a PPC campaign
- 12Retargeting ads are 76% more likely to get clicks than regular display ads
- 1397% of visitors who visit your site for the first time leave without buying anything, and then 3% is why retargeting is essential
- 14Native ads receive 53% more views than traditional banner ads
- 1567% of digital advertisers use Facebook for display advertising
- 16Affiliate marketing spending in the U.S. is expected to reach $8.2 billion
- 1775% of marketers say they currently use at least one type of marketing automation tool
- 1850% of marketers say keywordless search (voice search) is a key trend
- 19Omni-channel campaigns see a 287% higher purchase rate than single-channel campaigns
- 20Data privacy is a concern for 79% of Americans, affecting how they share data for marketing
Interpretation
With global digital ad spend poised to hit $836 billion by 2026 and programmatic running over 80% of display, marketers are playing a high-stakes chess game with AI, personalization, omnichannel and PPC, and with 72% of marketers calling AI an advantage and 86% of buyers willing to pay more for great experiences they pursue precision because although Google Ads convert at only about 3.75% on average, retargeting is 76% more likely to get clicks and branded social video drives purchases for 64% of viewers, yet 42.7% of users block ads and 79% of Americans fear data misuse, so the brands that balance tech-driven relevance with genuine respect for customers will win as Amazon grabs over 12% of U.S. ad spend and native, affiliate and voice trends redraw the board.
Email & Marketing Automation
- 1For every $1 spent on email marketing, markerts make $36
- 2There are 4.48 billion email users worldwide
- 3Welcome emails have an average open rate of 82%
- 4Segmented email campaigns drive a 760% increase in revenue
- 5Personalized subject lines increase email open rates by 50%
- 649% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis
- 7The average open rate for email across all industries is 21.33%
- 8Marketing automation spending is expected to reach $25.1 billion by 2023
- 999% of consumers check their email every day
- 10Sending 3 abandoned cart emails results in 69% more orders than a single email
- 1147% of marketers currently use email marketing automation
- 12Emails with videos increase click rates by 300%
- 1377% of ROI comes from segmented, targeted, and triggered campaigns
- 14Mobile clients account for 41.9% of email opens
- 1587% of B2B marketers use email marketing to distribute content
- 16Including an emoji in the subject line can increase open rates by 56%
- 17The number of emails sent and received per day is expected to reach 392.5 billion by 2026
- 18Tuesdays typically have the highest email open rates
- 19Automated emails generate 320% more revenue than non-automated emails
- 20Unsubscribe rates are average around 0.26%
Interpretation
Email is the quiet marketing juggernaut: with 4.48 billion users and 99% checking their inbox every day, every $1 spent returns about $36, welcome emails boast an 82% open rate versus a 21.33% industry average, and segmented, personalized, and automated campaigns deliver the lion's share of ROI and massive revenue lifts, while simple moves like emojis, videos, and three-part abandoned cart sequences markedly boost opens, clicks, and orders and keep unsubscribe rates microscopic, which explains why nearly half of consumers want weekly promos and why marketing automation spending is soaring toward $25.1 billion as daily email traffic climbs toward 392.5 billion.
SEO & Content Marketing
- 168% of online experiences begin with a search engine
- 2SEO drives 1,000% more traffic than organic social media
- 353.3% of all website traffic comes from organic search
- 492.96% of global traffic comes from Google Search, Google Images, and Google Maps
- 5Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
- 660% of marketers report that content marketing generates demand/leads
- 7The average Google first page result contains 1,447 words
- 80.78% of Google searchers click on results from the second page
- 9Updating and republishing old blog posts can increase traffic by 106%
- 1046% of all Google searches are seeking local information
- 1172% of consumers who did a local search visited a store within five miles
- 1288% of marketers who use SEO plan to increase or maintain their investment
- 13Websites with a blog have 434% more indexed pages
- 14The top result on Google has an average click-through rate of 31.7%
- 1570% of marketers are actively investing in content marketing
- 1696% of B2B content marketers use LinkedIn for organic content distribution
- 17Longer headlines correlate with more social shares
- 1861% of consumers are more likely to buy from a company that delivers custom content
- 19WordPress powers 43% of all websites on the internet
- 2039% of purchasers are influenced by a relevant search
Interpretation
Taken together, these numbers say one blunt thing: because 68% of online experiences start with a search engine and Google commands 92.96% of global search traffic, organic search supplies 53.3% of website visits and drives about 1,000% more traffic than organic social, the top result captures roughly 31.7% of clicks while only 0.78% of users venture to page two, and content marketing generates over three times as many leads at 62% less cost, with the average first-page result running 1,447 words, refreshed posts boosting traffic by 106%, blogs producing 434% more indexed pages, 70% of marketers investing in content, 88% planning to keep or grow SEO, 96% of B2B content makers using LinkedIn, longer headlines getting more shares, 61% of consumers more likely to buy from companies that deliver custom content, WordPress powering 43% of sites, 46% of searches seeking local information, 72% of local searchers visiting a store within five miles, and 39% of purchasers influenced by a relevant search, businesses that ignore SEO and content are essentially handing customers to competitors.
Social Media Marketing
- 1There are over 5.17 billion social media users worldwide
- 2The average user spends 2 hours and 23 minutes per day on social media
- 3Facebook remains the most used social platform with over 3 billion monthly active users
- 4LinkedIn has over 1 billion members worldwide
- 582% of B2B marketers report their greatest success with LinkedIn
- 6TikTok was the most downloaded app of 2023
- 790% of Instagram users follow a business
- 8User-generated content is 2.4x more likely to be viewed by consumers than brand-created content
- 977% of brands use retargeting on Facebook and Instagram
- 10Tweets with images receive 150% more retweets than tweets without images
- 1154% of Gen Z use social media channels to research products
- 1271% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 13Influencer marketing industry value grew to roughly $21.1 billion in 2023
- 14Pinterest attracts 498 million monthly active users
- 1561% of users have engaged with a social ad
- 16Short-form video is the most engaging type of social media content
- 1769% of marketers use social media to build brand awareness
- 18The average engagement rate for an Instagram post for business accounts is 0.54%
- 19YouTube Shorts receive 70 billion daily views
- 2036% of Internet users enjoy seeing "likes" or comments on their social posts
Interpretation
With over 5.17 billion people spending an average of 2 hours and 23 minutes a day on social media, and with Facebook hosting more than 3 billion monthly users, LinkedIn boasting over 1 billion members and 82 percent of B2B marketers finding success there, TikTok the most downloaded app of 2023, and YouTube Shorts drawing 70 billion daily views, marketers must prioritize short-form video, user-generated content that is 2.4 times more likely to be viewed, image-led posts that earn 150 percent more retweets, and widespread retargeting because 90 percent of Instagram users follow a business, 61 percent have engaged with a social ad, influencers now power a roughly 21.1 billion dollar industry, and positive social experiences make customers 71 percent more likely to recommend a brand despite modest average engagement rates, so if your brand is not playing to this packed house you are practically missing the show.
Video & Mobile Marketing
- 1Video consumption on mobile devices rises by 100% every year
- 291% of businesses use video as a marketing tool
- 3Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 458.67% of all website traffic worldwide is generated through mobile phones
- 5SMS marketing open rates are as high as 98%
- 687% of marketers say video has helped them increase dwell time on their website
- 792% of video marketers report that video gives them a good ROI
- 875% of users watch mobile content on mute
- 9Mobile commerce sales are projected to reach $710 billion by 2025
- 1053% of mobile site visitors leave a page that takes longer than three seconds to load
- 1196% of people have watched an explainer video to learn more about a product or service
- 1270% of YouTube watch time comes from mobile devices
- 1361% of consumers say they are more likely to purchase from mobile-friendly sites
- 14Marketers who use video grow revenue 49% faster than non-video users
- 1542% of emails are opened on a mobile device
- 1690% of consumers discover new products and brands via YouTube
- 17Adding video to a landing page can increase conversion by 80%
- 1862% of people say they are more interested in a product after seeing it in a Facebook Story
- 19In-app advertising offers an average click-through rate of 0.56%
- 20Vertical video ads are watched to completion 9x more than horizontal video ads
Interpretation
Think of these numbers as a consumer ultimatum: deliver silent-ready vertical video, SMS nudges and lightning-fast mobile-first pages or miss the discovery, memory and purchase moments that drive engagement, conversions and real ROI.
