Key Insights
Essential data points from our research
Content marketing generates over three times as many leads as outbound marketing and costs 62% less
82% of marketers actively invest in content marketing
The top result in Google's organic search results has an average click-through rate of 27.6%
There are 4.89 billion social media users worldwide, representing 61% of the global population
77% of social media marketers say social media marketing has been somewhat or very effective for their company
LinkedIn generates 80% of distinct social media B2B leads
For every $1 spent on email marketing, marketers make $36
Segmented campaigns see as much as a 760% increase in revenue
99% of email users check their email every day, some as much as 20 times a day
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads
PPC traffic converts 50% better than organic site visitors
The average click-through rate in Google Ads across all industries is 3.17% for the search network
Mobile devices generated 58.33% of global website traffic in Q1 2023
88% of video marketers report that video gives them a positive ROI
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
Content Marketing & SEO
- 1Content marketing generates over three times as many leads as outbound marketing and costs 62% less
- 282% of marketers actively invest in content marketing
- 3The top result in Google's organic search results has an average click-through rate of 27.6%
- 472% of online marketers describe content creation as their most effective SEO tactic
- 5Websites with a blog have tend to have 434% more indexed pages
- 6Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 760% of marketers create at least one piece of content each day
- 8Long-form content generates 77.2% more links than short articles
- 996% of B2B buyers want content with more input from industry thought leaders
- 1046% of businesses plan to increase their content creation spending in 2023
- 1153.3% of all website traffic comes from organic search
- 1261% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative
- 13Companies that blog get 55% more website visitors
- 1470% of people would rather get information about a company or learn something from an article or blog post than from a traditional advertisement
- 15Titles with 6-13 words attract the highest and most consistent amount of traffic
- 1675% of users never scroll past the first page of search results
- 1795% of keywords have a search volume of 10 or fewer searches per month
- 1869% of marketers invested time in SEO in 2021
- 19Small businesses with blogs generate 126% more lead growth than small businesses without blogs
- 2067% of consumers rely more on content today to research and make purchasing decisions than they did a year ago
Interpretation
Think of content as your high‑ROI engine: it costs far less yet generates roughly three times the leads of outbound, drives over half of website traffic and most B2B lead generation, rewards daily long‑form blogging, titles of six to thirteen words and regular updates with big gains in indexing, links and organic traffic, and deserves more investment because most users never leave page one and buyers increasingly rely on content and expert voices to decide.
Email Marketing
- 1For every $1 spent on email marketing, marketers make $36
- 2Segmented campaigns see as much as a 760% increase in revenue
- 399% of email users check their email every day, some as much as 20 times a day
- 4Welcome emails have the highest open rates at 91.43%
- 5Emails with personalized subject lines generate 50% higher open rates
- 649% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 7The average open rate for email newsletters across all industries is 21.33%
- 8Interactive emails increase the click-to-open rate by 73%
- 9Mobile recipients account for 60% of email opens
- 1081% of SMBs rely on email as their primary customer acquisition channel
- 11Automated emails generate 320% more revenue than non-automated emails
- 12Adding videos for your email content can increase click rates by 300%
- 1378% of marketers have seen an increase in email engagement over the last 12 months
- 14Emails with a single call to action increased clicks 371% and sales 1617%
- 1559% of respondents say marketing emails influence their purchase decisions
- 1642.3% of consumers delete emails that are not optimized for mobile
- 17Cart abandonment emails have a high open rate of 43.3% and a conversion rate of 18.64%
- 1880% of business professionals believe that email marketing increases customer retention
- 19Tuesdays and Thursdays are arguably the best days to send emails
- 20The unsubscribe rate for email marketing averages just 0.1%
Interpretation
Email marketing is the relentless pocket-sized rainmaker of digital marketing: every $1 can return $36, segmentation, personalization and automation multiply revenue and opens, welcome and cart-abandonment emails post sky-high engagement, interactive, video and single-call-to-action messages dramatically boost clicks and sales, mobile optimization and smart timing capture the 99% who check email daily and the 60% who open on phones, consumers welcome weekly promos, unsubscribes remain negligible, and overall it stands as a primary, high-converting channel for acquisition, retention and purchase influence.
Paid Advertising (PPC) & Display
- 1Businesses make an average of $2 in revenue for every $1 they spend on Google Ads
- 2PPC traffic converts 50% better than organic site visitors
- 3The average click-through rate in Google Ads across all industries is 3.17% for the search network
- 465% of all high-intent searches result in an ad click
- 566% of buyer-intent keywords are paid clicks
- 6Display ads have an average click-through rate of 0.35%
- 7Retargeting ads are 76% more likely to get clicks than regular display ads
- 896% of marketers spend money on Google Ads
- 9Increasing your Google Ads quality score by one point can decrease your cost per conversion by 13%
- 10Ad blockers are used by 42.7% of internet users worldwide
- 1175% of people say paid search ads make it easier to find the information they are searching for
- 12The average Cost Per Click (CPC) in Google Ads is $2.69 for search and $0.63 for display
- 13Facebook ads have an average cost per click of $1.72 across all industries
- 14Website visitors who are retargeted with display ads are 70% more likely to convert on your website
- 1533% of people click on a paid search ad because it directly answers their search query
- 16Mobile advertising spending is expected to surpass $399 billion by 2024
- 1780% of marketers have allocated paid ad spend to Facebook
- 18Advertisers typically save 5-20% of their budget by refining negative keywords in PPC
- 1963% of people said they would click on a Google ad
- 20Local inventory ads can increase click-through rates by 20%
Interpretation
Put bluntly, the numbers prove that paid search and focused retargeting are where you turn intent into income: businesses average about $2 back for every $1 spent on Google Ads, PPC converts roughly 50% better than organic, improving quality score and pruning negative keywords lowers costs, retargeting and local inventory boost CTRs while display is weak and almost 43% of users run ad blockers, so prioritize high-intent, mobile-friendly placements on Google and Facebook to squeeze the most from your ad budget.
Social Media Marketing
- 1There are 4.89 billion social media users worldwide, representing 61% of the global population
- 277% of social media marketers say social media marketing has been somewhat or very effective for their company
- 3LinkedIn generates 80% of distinct social media B2B leads
- 454% of social browsers use social media to research products
- 5The average engagement rate per post on Facebook across all industries is 0.06%
- 690% of Instagram users follow a business
- 773% of marketers believe that their efforts through social media marketing have been somewhat effective or very effective for their business
- 8User-generated content usually gets 28% more engagement than standard company posts on social media
- 971% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 1026% of Facebook users who clicked on ads reported making a purchase
- 11Visual content is 40 times more likely to get shared on social media than other types of content
- 1298% of sales reps with 5000+ LinkedIn connections meet or achieve their quota
- 13Tweets with images receive 150% more retweets than tweets without images
- 14TikTok has an average engagement rate of 4.25% which is the highest of all social platforms
- 1589% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels
- 163 million businesses advertise on Facebook
- 17Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest
- 1866% of Facebook’s 2 billion monthly users visit a local business Page at least once a week
- 19Companies with an employee advocacy program are 58% more likely to attract top talent
- 20Brands that use social listening content are 24% more likely to be the best-in-class at customer care
Interpretation
With 4.89 billion users worldwide, representing 61% of the planet, social media is no longer optional but the central marketplace, with roughly three-quarters of marketers (73–77%) and 89% of influencer marketers reporting comparable or better ROI, LinkedIn driving 80% of B2B leads and sales reps with 5,000+ connections meeting quota 98% of the time, TikTok’s 4.25% engagement rate and Pinterest’s 3.8 times higher sales with 87% of Pinners buying proving that platform choice equals profit, 90% of Instagram users following a business and 54% of social browsers researching products, visual and user-generated content dominating with visuals 40 times more likely to be shared, user content getting 28% more engagement and tweets with images earning 150% more retweets, Facebook still hosting 3 million advertisers and converting 26% of ad clickers into buyers despite an average post engagement of just 0.06%, and employee advocacy and social listening boosting talent attraction by 58% and customer care by 24%, so if you’re not treating social as a measurable sales, hiring and service channel, ignore it at your peril.
Video & Mobile Marketing
- 1Mobile devices generated 58.33% of global website traffic in Q1 2023
- 288% of video marketers report that video gives them a positive ROI
- 3Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 451% of smartphone users have discovered a new company or product when conducting a search on their smartphone
- 5Short-form video has the highest ROI of any social media marketing strategy
- 661% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
- 787% of marketers feel that video has a direct, positive impact on sales
- 8Mobile users spend 87% of their time in apps and only 13% in browsers
- 964% of consumers make a purchase after watching branded social videos
- 1075% of consumers prefer to watch a video to learn about a product or service
- 1157% of users say they won’t recommend a business with a poorly designed mobile site
- 1291% of businesses use video as a marketing tool
- 1393% of brands got a new customer because of a video on social media
- 14Mobile-optimized sites are 160% more likely to purchase from
- 1550% of people look for a video relating to a product or service before visiting a store
- 16Marketers who use video grow revenue 49% faster than non-video users
- 1770% of mobile searches lead to an action within an hour
- 18Mobile delays of even one second can reduce conversion rates by up to 20%
- 19Social video generates 1200% more shares than text and image content combined
- 20Vertical video on mobile has a 90% higher completion rate than horizontal video
Interpretation
Put simply, with smartphones driving the majority of traffic and app time, short-form vertical video delivering unmatched retention, shares, completion and ROI, and mobile-friendly sites dramatically increasing discovery, contact and purchases, any brand that is not mobile-optimized and video-first is basically handing customers to competitors who are meeting them where they live, watch and buy.
