Key Insights
Essential data points from our research
68% of online experiences begin with a search engine
SEO drives 1,000%+ more traffic than organic social media
53.3% of all website traffic comes from organic search
There are 4.8 billion social media users worldwide, representing 59.9% of the global population
The average user spends 2 hours and 24 minutes per day on social media
Facebook remains the most used social platform with 2.96 billion monthly active users
For every $1 you spend on emails marketing, you can expect an average return of $42
99% of email users check their inbox every day
Welcome emails have an average open rate of 82%
91% of businesses use video as a marketing tool, a historic high
96% of marketers view video as an 'important part' of their marketing strategy
89% of consumers want to see more videos from brands in 2024
Digital ad spending worldwide is projected to reach $626 billion in 2023
Mobile advertising spending is expected to surpass $399 billion by 2024
Google Ads have an average return on investment of 200%
Email & Marketing Automation
- 1For every $1 you spend on emails marketing, you can expect an average return of $42
- 299% of email users check their inbox every day
- 3Welcome emails have an average open rate of 82%
- 4Segmented campaigns have a 14.31% higher open rate than non-segmented campaigns
- 5Marketers who use segmented campaigns note as much as a 760% increase in revenue
- 649% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 7Personalized subject lines generate 50% higher open rates
- 881% of B2B marketers use email newsletters as part of their content marketing strategy
- 959% of respondents say marketing emails influence their purchase decisions
- 10Marketing automation spending is expected to reach $25.1 billion annually by 2023
- 1163% of companies using marketing automation outsource all or part of it
- 1280% of marketing automation users saw an increase in leads
- 13Cart abandonment emails have a 45% open rate
- 14Including videos in email can increase click rates by 300%
- 15Mobile clients account for 41.9% of email opens
- 1677% of companies with top-performing email marketing have utilized automation
- 17Emails with a single call to action increased clicks 371% and sales 1617%
- 1835% of marketers send their customers 3-5 emails per week
- 1947% of email recipients open an email based on the subject line alone
- 20The average unsubscribe rate for 2022 was 0.1%
Interpretation
Think of email as the marketing bank: every $1 spent returns $42, 99% of users check their inbox daily, welcome emails open 82% of the time, personalized subject lines boost opens 50%, segmented campaigns improve opens 14.31% and can lift revenue up to 760%, cart recovery emails still get 45% opens, videos can triple clicks, mobile drives 41.9% of opens, single-call-to-action messages increase clicks 371% and sales 1617%, automation is a $25.1 billion market used by 77% of top performers and delivering more leads for 80% of users even as 63% outsource it, 81% of B2B marketers use newsletters, 49% of consumers want weekly promos, 59% say emails influence purchases, and with an average unsubscribe rate of just 0.1% you can stop guessing and start sending smarter.
General Industry & Ad Spending
- 1Digital ad spending worldwide is projected to reach $626 billion in 2023
- 2Mobile advertising spending is expected to surpass $399 billion by 2024
- 3Google Ads have an average return on investment of 200%
- 472% of overall marketing budgets get put towards digital marketing channels
- 5Programmatic display advertising accounts for 90% of all digital display ad dollars
- 6The average cost per click (CPC) in Google Ads across all industries is $2.69 for search
- 7The average conversion rate in Google Ads across all industries is 3.75% for search
- 863% of businesses have increased their digital marketing budgets this year
- 9Retargeting ads are 76% more likely to get clicks than regular display ads
- 10Acquiring a new customer is 5 times more expensive than retaining an existing one
- 1173% of CMOs utilize a hybrid mix of in-house and agency resources
- 12Martech utilizes 25.4% of the total marketing budget
- 13Native advertising is predicted to account for 74% of all total ad revenue by 2025
- 1440% of consumers feel that most advertising is too aggressive
- 1591% of consumers are more likely to shop with brands that provide relevant offers and recommendations
- 16Digital advertising revenue in the US grew by 35% in 2021 to $189 billion
- 1770% of paid search impressions are on mobile devices
- 18US B2B digital ad spending hit $16.47 billion in 2023
- 1932% of total marketing budget is allocated to marketing technology (MarTech)
- 20Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost
Interpretation
Global digital ad spend is approaching $626 billion, mobile and programmatic channels are dominating dollars and impressions with mobile set to top $399 billion and programmatic claiming 90% of display, and as roughly a third of budgets go to martech and hybrid internal and agency teams, the savvy brands that use data-driven retargeting (76% more clicks) and disciplined lead nurturing can capture the roughly 200% ROI Google Ads delivers, favor retention over acquisition that is five times more expensive, and deliver the relevant offers 91% of consumers want instead of the 40% of ads buyers find too aggressive, which proves the blunt lesson that relevance pays and spam repels.
Search Engine Optimization
- 168% of online experiences begin with a search engine
- 2SEO drives 1,000%+ more traffic than organic social media
- 353.3% of all website traffic comes from organic search
- 492.96% of global traffic comes from Google Search, Images, and Maps
- 5The #1 result in Google’s organic search results has an average CTR of 31.7%
- 6Only 0.78% of Google searchers click on results from the second page
- 769.7% of search queries contain four words or more
- 860% of smartphone users have contacted a business directly using the search results
- 946% of all Google searches tend to have local intent
- 1076% of people who search on their smartphones for something nearby visit a business within a day
- 1150% of search queries are 4 words or longer
- 12Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 13Pages with the highest number of total backlinks rank best in Google
- 14A featured snippet is included in 23% of all search result pages
- 1558% of all searches are done from mobile devices
- 16Voice search has grown 35 fold since 2008
- 1757% of marketing executives say on-page content development was the most effective SEO tactic
- 1865% of digital marketers state that link building is the hardest part of SEO
- 19Google processes approximately 63,000 search queries every second
- 2039% of purchasers are influenced by a relevant search
Interpretation
Think of search as the internet’s front door; Google owns almost every query, the top organic result grabs about a third of clicks while page two is essentially invisible, long tail, local, mobile and voice searches increasingly drive same‑day visits and purchases, refreshed content, featured snippets and backlinks lift rankings, and although link building is the hardest part of SEO it is the effort that pays off because SEO drives exponentially more traffic than organic social.
Social Media & Content Marketing
- 1There are 4.8 billion social media users worldwide, representing 59.9% of the global population
- 2The average user spends 2 hours and 24 minutes per day on social media
- 3Facebook remains the most used social platform with 2.96 billion monthly active users
- 482% of B2B marketers report their greatest success with LinkedIn
- 573% of marketers believe that their social media marketing has been very somewhat effective or very effective for their business
- 6User-generated content usually generates 6.9x higher engagement than brand-generated content on Facebook
- 754% of social browsers use social media to research products
- 871% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 9LinkedIn generates 80% of B2B leads from social media
- 1061% of marketers have increased their social media ad budget in the past year
- 1198% of sales reps with 5,000+ LinkedIn connections meet or surpass their sales quotas
- 1290% of Instagram users follow a business
- 13Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
- 1470% of people would rather learn about a company through articles rather than an advert
- 15The average engagement rate for an Instagram post is 0.71%
- 1646% of marketers report that photography is critical to their current marketing and storytelling strategies
- 17Posts with images produce 650% higher engagement than text-only posts
- 1883% of marketers believe quality is more important than quantity in content marketing
- 1960% of marketers create at least one piece of content each day
- 2096% of B2B content marketers use LinkedIn for organic social marketing
Interpretation
Bottom line, with 4.8 billion people, nearly 60 percent of the planet, glued to social media for an average of two hours and twenty four minutes a day, marketers who treat social as the primary marketplace, use Facebook for reach and LinkedIn for B2B lead generation, prioritize user generated content and striking photography that can boost engagement by roughly 6.9 times versus brand content and 650 percent versus text only posts, and invest in content marketing that produces more than three times the leads at sixty two percent lower cost will capture the research minded consumers who follow businesses, recommend brands after good experiences, and reward quality over quantity even as average organic engagement remains modest.
Video & Influencer Marketing
- 191% of businesses use video as a marketing tool, a historic high
- 296% of marketers view video as an 'important part' of their marketing strategy
- 389% of consumers want to see more videos from brands in 2024
- 4Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 587% of video marketers say video has increased dwell time on their website
- 6The influencer marketing industry is set to grow to approximately $21.1 Billion in 2023
- 761% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content
- 8Micro-influencers have a 60% higher engagement rate than macro-influencers
- 982% of brand marketers intend to dedicate a budget to influencer marketing in 2023
- 10YouTube Shorts receive 50 billion daily views
- 1154% of marketers say that video is the most valuable content type for achieving social media marketing goals
- 1293% of brands got a new customer because of a video on social media
- 13Over 70% of viewers say YouTube makes them aware of new brands
- 1439% of marketers say short-form video has the highest ROI of any social media marketing trend
- 15Influencer marketing campaigns earn $5.78 for every dollar spent
- 1667% of brands use Instagram for influencer marketing
- 1772% of customers said they would rather learn about a product or service by way of video
- 18Live streaming is expected to be a $247 billion industry by 2027
- 1985% of Facebook videos are watched without sound
- 20Tweets with video see 10x more engagement than those without
Interpretation
These numbers make it clear: video is no longer an optional garnish but the main course of marketing, because short, captioned, influencer-amplified clips win attention and retention, drive outsized ROI and discovery, and often play silently, so brands that don't adapt will be remembered only as unread footnotes.
