Key Insights
Essential data points from our research
Over 4.76 billion people use social media worldwide as of 2023
Facebook remains the most used social platform globally with nearly 3 billion monthly active users
82% of B2B marketers utilize LinkedIn as their primary social media channel for content distribution
Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
82% of global internet traffic came from video streaming and downloads in 2022
73% of consumers prefer to learn about a product or service by watching a short video
68% of online experiences begin with a search engine
Google currently holds approximately 92% of the global search engine market share
The #1 result in Google’s organic search results has an average CTR of 27.6%
Email marketing has an average ROI of $36 for every $1 spent
77% of marketers have seen an increase in email engagement over the last 12 months
Welcome emails have the highest open rate of 50%
Global digital advertising spending was projected to amount to $626 billion in 2023
Mobile advertising spending is expected to surpass $399 billion by 2024
Google Ads reaches a network of more than 2 million websites and apps
Advertising & Mobile Marketing
- 1Global digital advertising spending was projected to amount to $626 billion in 2023
- 2Mobile advertising spending is expected to surpass $399 billion by 2024
- 3Google Ads reaches a network of more than 2 million websites and apps
- 4The average click-through rate (CTR) in Google Ads across all industries is 3.17% for search
- 557.5% of all web traffic came from mobile phones in 2023
- 6PPC visitors are 50% more likely to purchase something than organic visitors
- 7Retargeting ads are 76% more likely to get clicks than regular display ads
- 872% of digital ad spend is expected to focus on mobile platforms by 2024
- 979% of smartphone users have made a purchase online using their mobile device in the last 6 months
- 10Mobile commerce sales were projected to reach $4.5 trillion by 2024
- 11The average cost per action (CPA) in Google Ads search across all industries is $48.96
- 1296% of brands spend money on Google Ads
- 13In-app advertising offers an average click-through rate of 0.56% worldwide, significantly higher than mobile web
- 1442.7% of internet users worldwide use an ad blocker
- 15Consumers spend more than 4 hours per day on mobile apps
- 16Programmatic display ad spending was projected to reach $142 billion in 2023
- 1769% of mobile time is spent in media apps including video, social media, and wider web browsing
- 18Users are 4 times more likely to click on a paid search ad on Google (63%) than on any other search engine
- 19For every $1 spent on Google Ads, businesses earn an average revenue of $2
- 20Mobile apps convert 3x more product viewers into purchasers than mobile webs
Interpretation
With global digital ad spend north of $600 billion, mobile poised to capture roughly three quarters of that investment, Google Ads reaching millions of sites and delivering solid CTRs and ROI, and retargeting plus in‑app and programmatic tactics multiplying clicks and conversions while users spend hours and increasingly buy on their phones, the only funny part is treating mobile-first advertising as optional instead of the fastest route to predictable revenue.
Content & Video Marketing
- 1Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
- 282% of global internet traffic came from video streaming and downloads in 2022
- 373% of consumers prefer to learn about a product or service by watching a short video
- 4Marketers who use video grow revenue 49% faster than non-video users
- 5Articles with word counts between 2,000 and 2,500 earn the most shares on average
- 670% of marketers are actively investing in content marketing
- 747% of buyers view three to five pieces of content before engaging with a sales rep
- 8Interactive content gains two times more engagement than static content
- 961% of online consumers in the U.S. have made a purchase based on a recommendation from a blog
- 10Infographics are liked and shared on social media 3x more than any other type of content
- 1191% of businesses use video as a marketing tool
- 12Podcasts reach over 100 million Americans every month
- 1346% of businesses plan to increase their content creation spending in 2023
- 1496% of video marketers plan to increase or maintain their spend on video
- 15Companies with blogs produce an average of 67% more leads monthly than companies that don't blog
- 16The average person spends 17 hours a week watching online videos
- 1788% of marketers say that video marketing provides them with a positive ROI
- 18Using clear headers in blog posts leads to 2x more traffic
- 1995% of a message is retained when viewers watch it in a video compared to 10% when reading it in text
- 2050% of marketers say they use case studies as a primary form of media in their content strategy
Interpretation
Consider this your content marketing wake-up call: video-first, interactive, and long-form content wins attention, retention, shares, and leads at a fraction of outbound costs, blogs and clear headers amplify traffic and conversions, buyers consume multiple pieces before engaging, and marketers who consistently invest in video and quality content grow revenue faster and see strong ROI.
Email Marketing & Automation
- 1Email marketing has an average ROI of $36 for every $1 spent
- 277% of marketers have seen an increase in email engagement over the last 12 months
- 3Welcome emails have the highest open rate of 50%
- 4Segmented campaigns have seen as much as a 760% increase in revenue
- 564% of small businesses use email marketing to reach customers
- 641.5% of brands say that email marketing is very critical to business success
- 769% of mobile users delete emails that aren't optimized for mobile
- 899% of email users check their inbox every day
- 9Sending 3 abandoned cart emails results in 69% more orders than a single email
- 10Emails with personalized subject lines generate 50% higher open rates
- 1187% of B2B marketers utilize email marketing as a distribution channel
- 12The average open rate for email across all industries is 21.33%
- 13Including videos in email can increase click rates by 300%
- 14Automation causes a 14.5% increase in sales productivity
- 1549% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 16Interactive emails increase the click-to-open rate by 73%
- 1760% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases
- 1833% of email recipients open email based on subject line alone
- 19Tuesdays and Thursdays are typically cited as the best days to send emails for high open rates
- 20Marketing automation spending was projected to hit $25.1 billion by 2023
Interpretation
Email is the marketing channel that pays you back: it delivers roughly $36 for every dollar spent and reaches users almost daily, but to turn that reach into revenue marketers must personalize and segment messages, yielding up to 760 percent lifts, optimize for mobile to avoid 69 percent deletions, automate welcome and abandoned-cart sequences to boost orders, and use video and interactive elements to multiply clicks, which is why brands and small businesses are doubling down on email and marketing automation.
SEO & Organic Search
- 168% of online experiences begin with a search engine
- 2Google currently holds approximately 92% of the global search engine market share
- 3The #1 result in Google’s organic search results has an average CTR of 27.6%
- 40.63% of Google searchers click on results from the second page
- 553% of mobile website visitors will leave if a webpage doesn’t load within three seconds
- 646% of all Google searches are seeking local information
- 775% of people never scroll past the first page of search engines
- 8Voice search interacts with 20% of all queries on mobile devices
- 9SEO leads have a 14.6% close rate compared to 1.7% for outbound leads
- 1060% of smartphone users have contacted a business directly using the search results
- 1158% of all Google searches utilize a mobile device
- 1212.29% of search queries have feature snippets in their search results
- 13Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 14Ranking in the top position on the first page of Google requires approximately 3.8x more backlinks than positions 2-10
- 1588% of local business searches on a mobile device result in a call or visit within 24 hours
- 1670% of marketers see SEO as more effective than PPC for driving sales
- 17Bounce rate increases by 32% as page load time goes from 1 second to 3 seconds
- 1892% of keywords get ten monthly searches or fewer
- 19Title tags that contain a question have a 14.1% higher click-through rate
- 20Nearly 65% of all Google searches resulted in zero-clicks in 2020
Interpretation
Think of Google as the 24/7 mall entrance through which nearly everyone passes, and if your site isn’t lightning-fast, mobile and local-friendly, optimized for top-ranking backlinks, featured snippets, voice and question-based queries, and regularly refreshed content, you’ll be invisible to the vast majority of shoppers—many of whom never scroll past page one or even click—so investing in SEO pays far more than outbound tactics.
Social Media Marketing
- 1Over 4.76 billion people use social media worldwide as of 2023
- 2Facebook remains the most used social platform globally with nearly 3 billion monthly active users
- 382% of B2B marketers utilize LinkedIn as their primary social media channel for content distribution
- 4Instagram Reels generate 67% more engagement than standard Instagram videos
- 5TikTok was the most downloaded app worldwide in 2022
- 654% of social browsers use consumers use social media to research products
- 7User-generated content on social media is seen as more authentic by 90% of consumers
- 877% of Pinterest users are female, marketing a key demographic for specific brands
- 9The average internet user spends 151 minutes per day on social media
- 10Tweets with images receive 150% more retweets than tweets without images
- 11Influencer marketing industry value is estimated to have grown to $21.1 billion by 2023
- 1298% of marketers say Instagram is the most influential platform for influencer marketing
- 1371% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 14Short-form video is the top trend marketers are investing in for 2023
- 1566% of Facebook users visit a local business page at least once a week
- 1640% of Gen Z prefers using TikTok and Instagram for search over Google
- 17Social media advertising spend was projected to reach $207 billion in 2024
- 1880% of social media marketers believe consumers will buy products directly through social apps more often in the future
- 19YouTube Shorts receives 50 billion daily views
- 2093% of marketers used Facebook for advertising in 2022
Interpretation
With over 4.76 billion users worldwide and nearly 3 billion monthly on Facebook, social media has become the primary place to discover, research, and buy, where short-form video such as Instagram Reels, TikTok, and YouTube Shorts and striking visuals drive engagement, LinkedIn dominates B2B distribution while Pinterest offers a female-heavy niche, user-generated content and influencers supply the authenticity consumers crave, and with ad spend, influencer budgets, and social commerce rising rapidly, any marketer who treats social as optional is basically closing their store while millions browse the window.
