Key Insights
Essential data points from our research
As of 2023, the 18-24 age group accounts for the largest share of ChatGPT users at approximately 30%
In the United States, 41% of adults aged 18-29 have used ChatGPT
Globally, 28.04% of ChatGPT's desktop traffic comes from users aged 18-24
The 25-34 age group represents the second largest demographic of ChatGPT users at 25.49%
In the US, 36% of adults aged 30-49 have used ChatGPT (encompassing the Millennial group)
14% of US adults aged 30-49 have used ChatGPT specifically for work tasks
The 35-44 age group comprises 17.07% of ChatGPT's global desktop web traffic
Awareness of ChatGPT among 30-49 year olds (covering this bracket) sits at 88%
In the UK, 20% of 35-44 year olds report having used ChatGPT
The 45-54 age group constitutes 11.23% of ChatGPT's desktop demographic traffic
Usage drops significantly in the 50-64 demographic, with only 19% of US adults in this bracket having used ChatGPT
Awareness of ChatGPT among those aged 50-64 is 79%, lower than the 88-91% of younger groups
Users aged 55-64 make up 5.56% of ChatGPT's global desktop web traffic
Users aged 65+ make up only 3.79% of ChatGPT's global desktop web traffic
In the US, only 6% of adults aged 65+ have ever used ChatGPT
55+ and General Trends
- 1Users aged 55-64 make up 5.56% of ChatGPT's global desktop web traffic
- 2Users aged 65+ make up only 3.79% of ChatGPT's global desktop web traffic
- 3In the US, only 6% of adults aged 65+ have ever used ChatGPT
- 4Among those 65+, only 64% have even heard of ChatGPT, the lowest awareness of all groups
- 5In the UK, 93% of people aged 55+ have never used ChatGPT
- 6Only 2% of US adults aged 65+ use ChatGPT for entertainment
- 755+ users are the most likely demographic to rate ChatGPT's political responses as "Biased"
- 8In Japan, only 7% of those aged 60-69 have experience with generative AI
- 9The 65+ age group is the only demographic where female ChatGPT users slightly outnumber males in some specific health-related queries
- 1055+ users have a bounce rate of over 45%, indicating they leave the site faster than younger users
- 11On average, the global average age of a ChatGPT user is estimated to be 32 years old
- 12Across all age groups, the gender distribution is approximately 59% male and 41% female
- 13Users 55+ are 50% less likely to use ChatGPT on a mobile device compared to a desktop
- 14In Australia, only 6% of the 65+ population has used ChatGPT
- 15The gap between awareness and usage is largest in the 65+ category (64% aware vs 6% usage)
- 1655+ users are primarily interested in ChatGPT for "Translation" services rather than content creation
- 1749% of 55+ users believe AI will have a mostly negative impact on society, the highest pessimism score
- 18Among US adults 50+, only 1% have used ChatGPT to learn something new
- 19The 55-64 age group represents 8% of the ChatGPT user base in Canada
- 20Users aged 65+ have the lowest retention rate after 30 days of initially trying the tool
Interpretation
Older adults make up a wary, desktop-bound slice of ChatGPT's audience, with many having heard of it but few actually using it—mostly for translation—quick to leave and unlikely to return, more prone to call its political responses biased, and the most pessimistic about AI's impact.
Age Group 18-24
- 1As of 2023, the 18-24 age group accounts for the largest share of ChatGPT users at approximately 30%
- 2In the United States, 41% of adults aged 18-29 have used ChatGPT
- 3Globally, 28.04% of ChatGPT's desktop traffic comes from users aged 18-24
- 4Among US undergraduate students (typically 18-22), 43% admitted to using ChatGPT for schoolwork
- 5In the UK, 28% of 18-24 year olds have used a generative AI tool like ChatGPT
- 613% of Americans aged 18-29 have used ChatGPT specifically for work-related tasks
- 7Awareness of ChatGPT is highest in the 18-29 age bracket with 91% having heard of it
- 8Young men aged 18-29 are more likely to have used ChatGPT (51%) than young women in the same bracket (31%)
- 937% of students aged 18-24 believe using ChatGPT for essays is not cheating
- 10In Australia, 36% of Gen Z (approx 18-26) have used ChatGPT
- 1118% of US adults aged 18-29 use ChatGPT for entertainment purposes
- 12Gen Z users (18-24) engage with ChatGPT on mobile devices at a higher rate than desktop compared to older groups
- 1327% of Canadians aged 18-34 have used ChatGPT
- 14Users aged 18-24 are the most likely to use ChatGPT to summarize text documents
- 1556% of college-aged students (18-22) report using AI to help them brainstorm ideas
- 16In India, 48% of Gen Z users have utilized ChatGPT for educational purposes
- 1739% of 18-24 year olds believe ChatGPT provides unbiased information
- 1818-24 year olds are 2.5 times more likely to use ChatGPT than the general population average
- 1985% of students aged 18-24 found ChatGPT's output to be more helpful than asking a tutor
- 20The bounce rate for ChatGPT users aged 18-24 is lower than users aged 65+, indicating higher engagement
Interpretation
The 18 to 24 year olds have made ChatGPT their go to digital sidekick, dominating usage and engagement, trusting its answers and relying on it for schoolwork, brainstorming, and entertainment on mobile devices far more than older age groups, even as notable gender and purpose gaps remain.
Age Group 25-34
- 1The 25-34 age group represents the second largest demographic of ChatGPT users at 25.49%
- 2In the US, 36% of adults aged 30-49 have used ChatGPT (encompassing the Millennial group)
- 314% of US adults aged 30-49 have used ChatGPT specifically for work tasks
- 4Millennials (25-34) are the most likely age group to pay for ChatGPT Plus subscriptions
- 538% of Japanese users in the 20-29 age range have used generative AI like ChatGPT
- 6Users aged 25-34 are most likely to use ChatGPT for creating content for social media
- 7In the UK, 25-34 year olds show a 32% adoption rate of generative AI tools
- 888% of adults aged 30-49 are aware of ChatGPT's existence
- 9In Germany, 32% of users aged 25-34 have tried ChatGPT
- 1025-34 year olds are the primary demographic using ChatGPT for coding assistance
- 11Male users aged 25-34 outnumber female users in the same bracket by a ratio of approximately 60:40
- 1215% of 30-49 year olds use ChatGPT for learning something new
- 13In France, the 25-34 age group leads adoption of text-based AI tools at 29%
- 1442% of 25-34 year old marketers use ChatGPT for drafting emails
- 1554% of employees aged 25-34 believe ChatGPT will help them advance the career faster
- 16Among 25-34 year olds, 22% report using ChatGPT on a weekly basis
- 1725-34 year olds are the most likely cohort to trust financial advice generated by ChatGPT
- 18In South Korea, users in their 30s make up 22% of the ChatGPT user base
- 19The median visit duration for users aged 25-34 is approximately 7 minutes
- 2025-34 year olds are the demographic most likely to use ChatGPT for travel planning
Interpretation
If ChatGPT had a hometown, 25 to 34 year olds would be its bustling downtown — roughly a quarter of users, most likely to pay, create content, code, and use it at work, and the cohort driving adoption, trust, and career value across major markets.
Age Group 35-44
- 1The 35-44 age group comprises 17.07% of ChatGPT's global desktop web traffic
- 2Awareness of ChatGPT among 30-49 year olds (covering this bracket) sits at 88%
- 3In the UK, 20% of 35-44 year olds report having used ChatGPT
- 463% of marketing professionals aged 35-44 have integrated ChatGPT into their workflow
- 5Men aged 35-44 are twice as likely to use ChatGPT for investment research compared to women of the same age
- 612% of US adults aged 30-49 use ChatGPT for entertainment, slightly lower than the younger cohorts
- 7Adoption of ChatGPT drops by approximately 8 percentage points between the 25-34 and 35-44 age groups globally
- 8In Australia, 24% of those aged 35-49 have used ChatGPT
- 9High-income earners aged 35-44 are the most likely demographic to purchase enterprise licenses for AI tools
- 1035-44 year olds are the highest demographic for using ChatGPT to draft emails to colleagues (workplace communication)
- 1140% of parents aged 35-44 have used ChatGPT to help their children with homework
- 12In Japan, only 23% of the 30-39 age group has experience with generative AI, lower than the 20-29 group
- 1335-44 year olds showed the highest month-over-month growth in usage during Q2 2023
- 1448% of managers aged 35-44 worry ChatGPT will lead to workforce reductions in their sector
- 15Users aged 35-44 spend an average of 6 minutes and 15 seconds per session on ChatGPT
- 16In the Netherlands, 35-44 year olds represent 18% of the total user base
- 1735-44 year olds are less likely than 18-34 year olds to use ChatGPT on mobile devices, opting for desktop use
- 1830% of HR professionals aged 35-44 use ChatGPT to write job descriptions
- 1935-44 year olds are the specific age cohort most concerned about AI copyright infringement
- 20Only 9% of 35-44 year olds use ChatGPT daily, compared to higher rates in younger groups
Interpretation
Thirty-five to forty-four year olds have become ChatGPT's practical power users, treating it like a Swiss Army knife for work and parenting by integrating it into marketing, drafting emails and job descriptions, buying enterprise licenses and helping kids with homework, with men twice as likely to use it for investment research and managers fretting about layoffs and copyright even as their daily use remains lower than younger cohorts.
Age Group 45-54
- 1The 45-54 age group constitutes 11.23% of ChatGPT's desktop demographic traffic
- 2Usage drops significantly in the 50-64 demographic, with only 19% of US adults in this bracket having used ChatGPT
- 3Awareness of ChatGPT among those aged 50-64 is 79%, lower than the 88-91% of younger groups
- 4Only 6% of US adults aged 50-64 have used ChatGPT for work tasks
- 5In the UK, only 14% of 45-54 year olds report having used ChatGPT
- 645-54 year olds are the demographic most likely to use ChatGPT for correcting grammar rather than generating new text
- 7In South Korea, users in their 40s (40-49) represent 26% of the user base, unusually high compared to other regions
- 8Professionals aged 45-54 show the highest resistance to adopting AI tools in the workplace at 38% resistance rate
- 9Females aged 45-54 are the least likely demographic to have tried ChatGPT among the working-age population (under 65)
- 10In Japan, only 16% of those aged 40-49 have experience with generative AI
- 1145-54 year olds are more likely to search for "Is ChatGPT safe" than "ChatGPT prompts" compared to younger users
- 12Only 8% of 50-64 year olds use ChatGPT for entertainment, the lowest of any age group under 65
- 1345-54 year olds comprise 12% of the total user base in India
- 14This age group (45-54) is 40% less likely to trust ChatGPT's output than the 18-24 group
- 15Among teachers aged 45-54, 30% have used ChatGPT for lesson planning, lower than younger teachers
- 16In Australia, only 16% of the 50-64 age bracket has used ChatGPT
- 17The 45-54 age group has the highest percentage of users who use ChatGPT strictly for "Fact Checking" (approx 15%)
- 1845-54 year olds spend 20% less time per session on ChatGPT than 18-24 year olds
- 19Only 4% of 45-54 year olds use ChatGPT on a daily basis in the UK
- 20Adoption rates for 45-54 year olds plateaued in late 2023 while younger groups continued to grow
Interpretation
The 45 to 54 crowd are cautiously curious: they make up a noticeable share of users and lean on ChatGPT for grammar fixes and fact checking rather than creative, work, or daily use, they trust it far less and adopt it more slowly, with regional oddities like strong uptake in South Korea and weak use in Japan and the UK, and their adoption stalled in late 2023 while younger groups kept accelerating.
