Key Insights
Essential data points from our research
82% of marketers actively use content marketing
Organic search creates 53% of all site traffic
73% of B2B marketers have a content marketing strategy
LinkedIn generates over 80% of B2B leads generated on social media
93% of marketers use Facebook for advertising
54% of consumers engage with influencers on social media
For every $1 spent on email marketing marketers make $42
The average email open rate across all industries is 21.33%
87% of B2B marketers say email is one of their top free organic distribution channels
91% of businesses use video as a marketing tool
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
88% of marketers say video has helped them increase user understanding of their product or service
76% of consumers get frustrated when companies don’t deliver personalized interactions
81% of shoppers research their product online before purchasing
Loyal customers are worth up to 10x as much as their first purchase
Consumer Behavior & ROI
- 176% of consumers get frustrated when companies don’t deliver personalized interactions
- 281% of shoppers research their product online before purchasing
- 3Loyal customers are worth up to 10x as much as their first purchase
- 470% of consumers want to feel connected to brands on a personal level
- 5Companies with a customer-centric culture are 60% more profitable than companies that are not
- 688% of local searches on mobile devices result in a call or visit within 24 hours
- 766% of consumers expect companies to understand their unique needs and expectations
- 874% of marketers say they allocate more than 10% of their budget to analytics
- 951% of marketing leaders report that data-driven marketing results in customer loyalty
- 1093% of customers are likely to make repeat purchases with companies who offer excellent customer service
- 1132% of customers stop doing business with a brand they love after one bad experience
- 12Increasing customer retention rates by 5% increases profits by 25% to 95%
- 1340% of consumers have purchased something expensive that they did not initially intend to buy because of a personalized experience
- 1486% of buyers are willing to pay more for a great customer experience
- 15Marketers who calculate ROI are 1.6 times more likely to receive higher budgets
- 1663% of CMOs expect their budgets to increase this year
- 1748% of consumers left a website to buy from a competitor because of a poor mobile experience
- 1850% of consumers typically visit a company's website to leave a review
- 19Mobile commerce sales are projected to reach $534.18 billion in 2024
- 20Brands that blog generate 67% more leads than those that do not
Interpretation
Think of these numbers as customers voting with their wallets and feet: they demand personalized, mobile-first, data-driven experiences and excellent service, and brands that deliver with analytics, content and a customer-centric culture reap far higher loyalty, spend and profits while the rest get ghosted after one bad interaction.
Content Marketing & SEO
- 182% of marketers actively use content marketing
- 2Organic search creates 53% of all site traffic
- 373% of B2B marketers have a content marketing strategy
- 4Long-form content generates 77.2% more links than short articles
- 569% of marketers actively invest time in search engine optimization (SEO)
- 6Measuring the ROI of content marketing is the top challenge for 44% of marketers
- 7Websites with a blog have 434% more indexed pages
- 871% of B2B marketers say content marketing has become more important to their organization in the last year
- 961% of marketers have updated or repurposed existing content to boost SEO
- 1096% of B2B buyers say B2B content typically informs their buying decision
- 11Articles with 3000+ words get 3x more traffic than articles of average length
- 1246% of businesses plan to increase their content creation spending in the coming year
- 13First page Google results contain an average of 1447 words
- 1460% of marketers create at least one piece of content per day
- 1588% of marketers who do SEO also plan to focus on content marketing this year
- 1672% of online marketers describe content creation as their most effective SEO tactic
- 17Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
- 1867% of marketers rely on SEO tools to improve content performance
- 1970% of viewers are using organic search to look for B2B content
- 20AI is used by 48% of marketing teams for content creation assistance
Interpretation
With about eight in ten marketers using content, organic search delivering over half of all traffic, long and refreshed posts earning far more links and indexed pages and heavily shaping B2B buying decisions, the smart, if imperfect, play is to double down on long-form, SEO-savvy content, repurpose what you have, and equip teams with tools and AI—while remembering that proving ROI is still the crafty problem to solve.
Email Marketing & Automation
- 1For every $1 spent on email marketing marketers make $42
- 2The average email open rate across all industries is 21.33%
- 387% of B2B marketers say email is one of their top free organic distribution channels
- 4Segmented email campaigns have an open rate that is 14.31% higher than non-segmented campaigns
- 549% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis
- 6Automated welcome emails have an average open rate of 82%
- 7Personalizing email subject lines leads to a 26% increase in open rates
- 864% of B2B marketers use email automation techniques
- 9Interactive email content increases the rate of click-to-open by 73%
- 10Only 2.3% of emails with emojis in the subject line had a higher complaint rate
- 1177% of marketers have seen an increase in email engagement over the last 12 months
- 12Mobile clients account for 41.9% of email opens
- 13Videos added to email increase click-through rates by 300%
- 1433% of marketers send weekly emails to their customers
- 15Cart abandonment emails have a 45% open rate
- 1699% of email users check their inbox every day
- 17B2B customers rate email as the 3rd most influential source of information
- 1815.8% of all emails go missing or are caught by spam filters
- 19Testing your emails leads to a 28% higher return on investment
- 20Automation causes Lost Revenue to drop by 18%
Interpretation
Treat email like the high-ROI employee you can actually train: every $1 spent returns $42, average opens are 21.33% but automated welcome emails hit 82% and cart-abandonment messages 45%, segmentation and subject-line personalization boost opens by 14.31% and 26% respectively, interactive content and video increase click-to-open and click-through rates by 73% and 300%, testing raises ROI by 28% and automation—used by 64% of B2B marketers—cuts lost revenue by 18% while 87% rely on email as a top free channel and 77% report rising engagement, even though 15.8% of emails get caught in spam filters and 41.9% of opens are on mobile, 49% of consumers want weekly promos, 99% check their inbox every day, and emojis in subject lines carry only a 2.3% higher complaint rate.
Social Media Marketing
- 1LinkedIn generates over 80% of B2B leads generated on social media
- 293% of marketers use Facebook for advertising
- 354% of consumers engage with influencers on social media
- 4TikTok has an average engagement rate of 5.69% per post
- 590% of Instagram users follow at least one business
- 6Social media advertising is the second biggest market in digital ads with a projected $207 billion spend in 2024
- 7Tweets with images receive 150% more retweets than tweets without images
- 883% of B2B marketers use social media advertising
- 9Short-form video is the #1 social media trend for ROI
- 1077% of consumers are more likely to buy from brands they follow on social media
- 1139% of social media users are addicted to social media content
- 12User-generated content on social media results in a 29% higher web conversion rate
- 1368% of consumers agree that social media enables them to interact with brands and companies
- 1428% of marketers cite lack of resources as their biggest challenge in social media marketing
- 15Stories ads on Instagram have a lower cost-per-click than Feed ads
- 16LinkedIn members' purchasing power is 2x higher than the average web audience
- 1798% of marketers plan to use social media for marketing this year
- 18Pinterest ads generate a 2x higher return on ad spend for retail brands compared to other social platforms
- 1979% of people say user-generated content on social media highly impacts their purchasing decisions
- 20Average daily time spent on social media worldwide is 151 minutes
Interpretation
If your marketing plan still treats social media like an optional channel, you're bringing a flip phone to a video conference: social platforms now drive the bulk of B2B leads and ad dollars, deliver unmatched engagement through short-form video, images and user-generated content that measurably boost conversions and purchase intent, and reward brands that can match the scale and immediacy consumers expect while addressing real resource and responsibility challenges.
Video Marketing & Visuals
- 191% of businesses use video as a marketing tool
- 2Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 388% of marketers say video has helped them increase user understanding of their product or service
- 4YouTube is the second largest search engine in the world
- 5Social video generates 1200% more shares than text and image content combined
- 696% of people have watched an explainer video to learn more about a product or service
- 7Using the word "video" in an email subject line boosts the open rates by 19%
- 868% of marketers say that video has a better return on investment than Google Ads
- 9People spend on average 2.5x more time on pages with video than without
- 1085% of Facebook videos are watched without sound
- 11Visual content is 40x more likely to get shared on social media than other types of content
- 1287% of video marketers say video has increased traffic to their website
- 13Presentations with visual aids are 43% more persuasive
- 1480% of marketers have created image-based content in the last year
- 1590% of information transmitted to the brain is visual
- 16Infographics are liked and shared on social media 3x more than any other type of content
- 1766% of video ads were less than 30 seconds long
- 1892% of video marketers consider video an important part of their marketing strategy
- 19Color improves brand recognition by up to 80%
- 20Cisco projects that video will account for 82% of all internet traffic by the end of the year
Interpretation
If attention is the new currency then video is the mint, because used by over nine in ten businesses and set to account for roughly 82 percent of internet traffic, it delivers 95 percent message retention versus 10 percent for text, boosts understanding, traffic and ROI, drives far more shares and time on page than static content, performs best as short silent-first clips with captions, and when combined with striking visuals and color it supercharges brand recall and conversions.
